With the demand for pest control services growing rapidly, the industry is booming, and the revenue is measured in billions. According to recent data, there are over 28,800 pest control companies in the U.S. alone. With so many businesses to compete against, it can be challenging to set yourself apart from the competition in order to get enough business. This is where effective advertising comes in handy.
A good marketing strategy will make it possible for you to differentiate yourself from other brands in the huge rival market, increase your market share, and acquire new customers. Below, some of the best ideas for marketing pest control services to boost business.
Invest in a professional pest control website
As a pest control company, it’s important that you build a website that will grab your clients’ attention from the moment they visit it. Your goal is to market yourself as a solution they’re looking for while also ensuring a great first impression. To do that, it’s important to invest in a well-crafted website that will act as a credible source of information. Your website design will speak volumes about your business and influence users’ opinion. Because of that, you want to make sure that it ticks all the right boxes. This means:
- Ensuring fast, easy navigation
- Listing essential information (contact, service area, and list of services)
- Including links to blogs and social media
- Displaying online reviews, testimonials, and affiliations
- Using high-quality images and videos
- Optimizing for mobile users
- Coding for SEO
Engage customers by creating useful posts about pest control
Content creation plays a vital role in every modern business’ digital marketing strategy, and you want to make sure that your content is engaging. For pest control companies, this could mean creating useful content in the form of how-to posts and company introduction videos.
For instance, if you’re a company that offers natural pest control services, you can use that to set yourself apart from the competition and appeal to eco-minded individuals. Make sure to explain how your eco-friendly, non-toxic services can help customers with pest management. If you want to, you can also list recipes for homemade remedies customers can use to keep their homes pest-free. For an even more effective approach, create videos to accompany your blog posts. This will result in higher click-through rates, boost customer engagement, and help you create brand personality.
Rely on infographics to get your message across
In the era of information overload, getting your message across is something that needs to be done quickly and efficiently. Infographics represent the perfect marketing solution as they allow you to condense essential information while appealing to the humans’ visual nature. Infographics are also very easy to understand, and they’re processed 60,000 times faster compared to written content. Plus, they’re shareable, memorable, attention-grabbing, and snackable!
Create compelling content that calls to action
Relying on messages and images to convey emotional destination and call your visitors to action is another effective marketing strategy. To really capture the attention of your visitors, make sure to include images on your website to convey results that your pest control company can help them achieve.
They are, after all, on your website for a reason, and providing a visual solution to the problem that’s bugging them will get them emotionally engaged. This, combined with a customer-focused message above the fold and a strategic placement of CTAs (calls to action) will help you make your customers an offer they can’t refuse.
Pay attention to SEO
Creating a professional-looking pest control website with plenty of useful, compelling content is key for marketing your services, but employing effective SEO strategies is equally essential. Good SEO or search engine optimization practices can help your website rank higher on search engines such as Google, Yahoo, and Bing. Basically, you can appear higher than the competition whenever your potential customers search for services that your company provides. To optimize your pest control website for SEO, you’ll need to factor in everything from website security and page speed to backlink quality and content length.
Other than traditional SEO, you’ll also need to consider local SEO. This is a way businesses let search engines know that they’re offering local services. To be able to rank for local searches, you’ll need to step up your local SEO game. This will mean:
- Getting your business listed with Google
- Optimizing your Google My Business (GMB) listing
- Making sure all your businesses are connected to the GMB account
- Building citations
- Ensuring NAP (Name, Address, Phone number) consistency
- Gathering positive online reviews
Acquiring new clients and generating sales is an important part of running a successful pest control company. In order to achieve that, it is important that you diversify your marketing tactics while utilizing the right marketing channels to promote your pest control services. Whether you’ve been around for a while or are just starting from zero, keep these tips in mind when developing your marketing strategy and you should have no trouble staying in business in this highly competitive industry.