Many organizations have in-house digital marketing teams, but an equal number also outsource this to digital marketing companies /agencies. There are a plethora of agencies that can take on the job for you. At the same time, you can focus on other aspects of the business. These companies are experts at their game and will do a much better job.
A business must outperform its competitors digitally on social media and search engines. Unfortunately, many SMEs lack the expertise to do so. Building an in-house digital marketing team takes work, lots of time, and a considerable budget. So, by outsourcing, they can grow, rank higher, and build a digital presence with an expert in the field.
Top 5 Best Digital Marketing Companies
We will share the Top five best digital marketing companies. Explore them in detail and find out what makes them different and better from others. The companies are
- WebFx
- Spark Foundry
- Carat
- Twitter Arthouse
- Porter Novelli
1- WebFx
Company in a glance
Founded: 1995
Headquarters: Pennsylvania, USA
Number of employees: 500+
Well-known clients: Centrak, HydroWorx, Net Friends, and KOA.
Services:
- SEO
- PPC
- Content Marketing
- Social Media
- Web Design
Famous campaigns:
HydroWorx wanted to increase its SEO results and expand its online strategies. They turned to WebFx, which helps this B2B leading brand increase its revenue via SEO. It increases their organic sessions and contact form submission by 236% and 131%, respectively.
2- Spark Foundry
Company in a glance
Founded: 2017
Headquarters: New York, USA
Number of employees: 3,000+
Well-known clients: Fox, Mattel, National Geographic, KFC, and Taco Bell
Services:
- Media planning
- Branded content
- product integration
- Digital media
- Research
- data analytics
- Social media marketing
- Communications planning
- Shopper marketing
Famous campaigns:
Facebook’s recent rebranding as Meta is done by its digital partner Spark Foundry. Facebook wants to reconnect with its audience. Spark Foundry is responsible for its
- strategic thought leadership
- media innovation
- planning & investment
- cross-channel approaches
- tools, tech & operations
3- Carat
Company in a glance
Founded: 1968
Headquarters: London, UK
Number of employees: 12,000+
Well-known clients: Mastercard, Vodafone, Microsoft, Heineken, Philips, and Kellogg’s
Services:
- Digital creative execution
- Media planning & buying
- Sports marketing
- Content creation
- Brand tracking
- Marketing Analytics
Famous campaigns:
The viral “CEO of Bodyform” is a spoof reaction video to a mocking post about Bodyform for misconstrued reality. Carat conceived the video, created the script, and filmed the video in an incredibly short time while the conversation was still fresh. Its success puts Carat up there with the top digital agencies.
4- Twitter Arthouse
Company in a glance
Founded: 2019
Headquarters: New York, USA
Number of employees: Unknown
Well-known clients:
Twitter launched Twitter ArtHouse in 2019. This team helps brands and agencies create campaign content by connecting them with influencers and creators—a pretty novel approach.
Services:
Fully integrated service to connect brands with the creative capital of creators, artists, editors, and influencers.
Famous campaigns:
During the pandemic, smaller business players went out of business, while Amazon doubled its profit. There was a social outcry at injustice on social media. At that time, Amex UK, the credit card giant, launched the #ShopSmallUK campaign. Twitter ArtHouse created a video in support, incorporating the names of some small and genuine businesses. It introduced a novel mode in digital marketing, which is working great.
5- Porter Novelli
Company in a glance
Founded: 1972
Headquarters: New York City
Number of employees: 700+
Well-known clients: 7UP, Timberland, Disney, PepsiCo, McDonald’s, and Braun
Services:
- Business-to-Business Marketing
- Community Relations
- Consumer Marketing
- Corporate Advertising
- Corporate Communications
- Creative Services
- Crisis Communications & Issues Management
- Event Management
- Government Relations
- Media & Blogger Relations
- Media Training
- Public Affairs
- Reputation Management
- Research
- Social Education & Government Education
- Social Media
- Sports& Events Marketing
- Video Production
Famous campaign:
in 2014, a social media campaign, The ALS Ice Bucket Challenge, was launched to raise money for amyotrophic lateral sclerosis. The campaign’s explosive momentum made it impossible for the ALS Association to keep up. They hired Porter Novelli to use the momentum and attention gained by the campaign to spread awareness about the disease on social media. With their support, the campaign raised over $220 million.
The best digital marketing agencies/companies have a competitive advantage over others. Well, we mentioned the top 5 best ones all over the world, but it must be noted that every market has its own best companies, as they understand the market, culture, attitude, trends, etc. Knowing these insights helps devise a strategy that better caters to the needs of the market and audience. There are many players in the digital market, and RankHigher is one emerging name in the industry.
Conclusion
Digital marketing is an essential component of a business’s local and international success. It’s nearly impossible for SEMs to have an in-house digital marketing team, as it’s expensive and time-consuming. So, it’s rational to outsource to a diligent and experienced marketing company. Digital marketing companies, with their extensive experience of the market and a better understanding of audiences, trends, and attitudes, will help bring in the results for you.