If you’re planning to start a bakery business, you’ll be glad to know there is an established unique market that can help you with creating a proper business plan. What’s more, a bakery allows for some, or a lot, culinary creativity and expression, which is a great way to differentiate yourself from the competition and attract your target audience at the same time. Of course, you need to prepare yourself for the necessary steps that will end up helping you run a truly successful business for years to come.
Decide on the Type of Bakery
Before you jump straight into the planning, you have to decide on the type of bakery that you want to run. Essentially, bakeries can be divided into retail and wholesale ones. Even though the process is rather similar, they focus on different clientele.
Retail bakeries are the ones you typically see around town, serving people as they come and go. They can be:
- Bakery café
- Counter service
- Bakery food truck
- Specialty bakery
- Home bakery
On the other hand, wholesale bakeries don’t work with the customers directly. Instead, they provide their goods to other retailers such as grocery stores and restaurants. They require more specialized equipment as the goods are produced in much larger quantities compared to retail bakeries.
Craft a Business Plan
The best way to go about your bakery startup is to write a business plan to help you as you go along. This plan should hold valuable information such as company description, overall market analysis, ownership structure, management, marketing strategies, and finances.
Get the Initial Capital
In case you don’t have the budget to cover all the pending costs related to opening up and running a bakery for at least a couple of months, you can always apply for loans. There are different options to consider such as small business loans, business lines or credit, and traditional commercial loans.
Rent the Necessary Space
Unless you want to open up a home bakery, you’ll need to get adequate space for your business. Again, the type of bakery you want to open up will determine the ideal commercial setting. For instance, if you want a bakery food truck, you’ll need to rent a truck for this specific purpose. Keep in mind the accessibility and demographics of the potential locations in order to make the best choice.
Obtain Necessary Permits and Licenses
You don’t have to run a restaurant in order to be susceptible to federal food laws and regulations as long as you’re selling consumable items to customers. To start your bakery on a safe and secure note, make sure to check these laws and regulations for your area, and get the appropriate permits and licenses for running a food business.
Get the Bakery Essentials
You can’t run a bakery without the right equipment and ingredients that go into the production. That said, you have to keep in mind the tools you’ll need for dough prep, storage, baking, display, as well as cleaning. What’s more, you have to stock up on the ingredients for your baked goods. Also, getting top-quality frozen bakery products can prove to be the right business move when it comes to putting your newly opened bakery on the map. Aside from your own products, it’s important to cater to customers’ needs by allowing them to prepare their own treats at home. The more accommodating you are in terms of delivery, the more popular your bakery is going to get.
Hire and Train Your Staff
Depending on the size of your new bakery business, you’ll need to decide on the number of staff you’ll need to hire. Even if it’s a rather small business to begin with, you’ll need someone to deal with the baking and another person to remain at the cash register and at the store’s front at least. The sooner you employ the staff and provide them with comprehensive training, the sooner you can start making some money.
Just because you’ve just opened your bakery doesn’t mean you can benefit a lot from marketing. Online marketing strategies can make a big difference, especially considering the reach of social media. Not to mention that social media marketing won’t be too heavy on your budget.