In the recent times, the travel and hospitality industry has realized the immense potential of virtual reality. This amazing technology has introduced the concept of creating hotel virtual tours, which has helped in attracting guests, boosting online revenues and generating more bookings. These interactive tours make use of the VR technology to give the prospective guests a highly immersive, 360-degree walkthrough so they can easily look at the property before booking it. Owing to the multifarious benefits of such tours, an increasing number of hotels and accommodation properties are investing in it.
In this article, we will talk about the top three benefits of creating a hotel virtual tour to boost your business. Let’s have a look.
By incorporating interactive media and virtual tour into your hotel marketing campaign, you can experience the following benefits:
More number of bookings
Virtual tours can make your hotel website look much more interactive and appealing to the prospective guests. It is, in fact, one of the most captivating aspects of your hotel that helps to boost the traffic. With an immersive virtual tour in place and an uncomplicated booking procedure, more customers will be motivated to make direct bookings with your hotel. To further boost the efficacy of your website, you can add direct call-to-action buttons that lead straight to the booking page.
Apart from this, adding interactive media to the website keeps the customers hooked on for a longer time. This ensures that they continue exploring your website and ultimately make a booking.
An enduring first impression
As they say, first impression is often the last one. And this is why, you must make all efforts to ensure that your guests remember you for a long time. With an engaging and immersive virtual tour, you can grab the attention of your audience and create a memorable first impact. You can highlight the best features of your hotel to make your tour even more eye-grabbing.
Virtual tours can give the guests control over their experience. The guests can zoom in, pan up, down, right and left to explore details of your place. they have complete freedom to select what they want to view.
Some Best Practices for Creating Smart Virtual Tours for Hotels
Keep the following tips in mind while creating an alluring tour for your visitors.
- Carefully select the locations and focus on just the prime highlights of the hotel. This includes your rooms, suites, restaurant and lobby area.
- Ensure all the spaces that are exhibited are clean, organized and well-polished. This will leave an impactful impression on the guests.
- Include small sections of text that describe the services and features so as to give the audience a more comprehensive view of the site.
Hotel virtual tours are one of the most effective ways of achieving more direct bookings. Besides, it is an incredible way of attracting organic traffic and making the most of your hotel website.