Beginners guide to get authentic followers on Instagram

You have done the right thing by choosing Instagram to promote your brand or business. It is one of the leading social media platforms that has more than 1 billion active users. About 25 million businesses have an active Instagram presence and are reaping its benefits. For a brand that wants to increase engagement or reach out to potential customers, there are a lot of users on Instagram to connect to. If done efficiently, a strong base of Instagram followers can be built. It can get tricky for beginners to grow their followers on Instagram. They might end up paying for likes or followers which isn’t right. Follow the below tips to grow your Instagram followers organically.


Optimize your profile

Instagram users will see your profile first. Thus, it is important to have your account fully optimized. Consider your Instagram profile as your web page’s homepage and then enter the details. Without a proper username, a bio, or a profile image, the users won’t know the account belongs to your brand. If you are unable to fill up these relevant details, then refer to similar Instagram profiles. You can even pull in your marketing team in creating your Instagram profile.


Be consistent

Irregular content posting is a bad practice that will not get you any followers. Moreover, those who are following your Instagram profile might unfollow it. Thus, maintaining a regular posting schedule is important. A lot of research has been done on the best time to post on Instagram. You can follow a schedule to create a consistent experience for your followers and keep them engaged with your brand.


Use relevant hashtags

Unlike text, hashtags are searchable in Instagram posts. Thus, using hashtags thoughtfully is a good way to reach out to more Instagram users. Relevant hashtags will help people in finding your content through hashtag searches. You can use a mix of popular and standard hashtags to get the best results. Up to 30 hashtags can be included in an Instagram post. Experiment with a few hashtags to see which ones work best for you.


Use Instagram stories

As per a study done by Instagram, more than 500 million accounts use stories everyday and 45% of the most-viewed stories are from business accounts. Stories are a great way to share short videos about your brand or products. The stories remain active for 24 hours and can also be used to show behind the scene videos to attract more users. Instagram stories also offer a lot of features like polls, chat stickers, and questions. You can make your stories more interactive and engaging by incorporating these features.



Collaboration is a great way to expand your reach among Instagram users. So, reach out to other brands or influencers to assess ways of working together. One easiest way of collaborating is to host a contest that features your products. Another way would be to do live do-it-yourself sessions with an influencer. Such collaborations will be beneficial for your brand and increase its outreach.


Use Instagram analytics

With Instagram’s business profile, you get free access to its analytics tools. This tool will share impressions data for each post in terms of its reach, engagement, and many such details. You will also be able to review demographic and geographic information about your followers. Having this data at hand, you can identify gaps in your strategies. Once you have identified these areas, you can make relevant changes to your strategy so that you get more followers.


Follow relevant accounts

Tagging other Instagram accounts to your stories is a good way to increase engagement. Ensure that the accounts you are engaging with also share similar content as yours. You can follow any account on Instagram and if your feed is good, they will surely return the favor. Also, tag these accounts in your stories and posts to increase user engagement on Instagram. If they further share your post or story on their Instagram profile, then you will get more traction and increased outreach. 


Engagement is the key to grow Instagram followers. The more you interact, communicate, and engage with users, the higher are the chances of an increase in your follower count. Make full use of Instagram features and use some of the tips mentioned above to get more followers on Instagram.