In the virtual age we live in, more and more people are building their careers online. Beauty lovers all over the world are trying to establish themselves as bloggers and influencers, but only those who play their cards right manage to turn their passion into a livelihood.
Upon observation, it seems that there’s a formula for success as a beauty blogger. We give you the ultimate strategy for business success as a beauty influencer.
Professionals vs Amateurs – Education Beats Enthusiasm
Content consumers like to be sure the person who’s giving them advice knows what they’re talking about. That’s why the most successful beauty bloggers are those who have hands-on experience in the industry. So if your dream is to eventually become a beauty blogger, it’s best to start by working as a makeup artist or a beautician.
A niche that seems to be great for gaining experience AND a significant capital you can invest into your platform is permanent makeup. According to Master Artists who hold the most popular comprehensive microblading training in Miami, the demand for PMU courses is higher than ever. They’ve also perfected their online training courses, so beauty professionals from all over the country have the chance to learn a profitable new skill and get certified to practice it within months.
Becoming a PMU artist as opposed to a regular makeup artist ensures a higher income that will allow you to eventually devote more time and energy into starting your blog or YouTube channel. It can also be a source of material for your content.
Integrity Above Income
The most successful bloggers are those who manage to connect with their audience, but it’s not uncommon for influencers to lose the trust of their audience once they start getting recognition and earning money. As soon as PR and free products in exchange for a positive review start arriving in the post, bloggers cave under the pressure and start giving recommendations and advice they may not actually believe in.
Readers and viewers can always sense a fake review and it’s not uncommon for bloggers to lose large portions of their audience once they start receiving PR or brand deals. So don’t be led astray by deals that seem fantastic at first sight. Only by staying objective, informative, and honest will you be able to build a loyal audience.
Remember that blogging is a type of journalism, so always follow the main principles.
Be Present on All Social Media
Whatever you choose as the primary outlet for your content, be it YouTube, Instagram, or the good old blog, you must have all other social media, too. Obviously, you should put most effort into your primary format, but reaching as wide an audience as possible cannot be done without covering more than one social media.
Just setting up profiles everywhere isn’t enough, though. You should be consistently active everywhere, posting interesting, slightly different but equally high-quality content on each platform. Make sure you’re not using your social media to only promote the content from your blog, but rather give your followers some exclusive information and content. That way, you’ll keep them interested and encourage them to follow your work on more than one platform, and perhaps establish more than one source of income.
Sounds exhausting, yes, but no one said it would be easy!
Networking is Key
As is the case in any business branch, contacts are crucial. Being well-connected is something you should strive towards from the very beginning of your career.
If you’re trying to become a beauty blogger, use networking strategies to make sure you meet as many professionals within the industry as possible. Hair stylists, makeup artists, dermatologists, shop assistants in both drug stores and high-end department stores, beauty journalists, other bloggers. Maintaining these contacts enables you to stay in touch with the industry, keep up with trends, and could even get you exclusive information that will amaze your audience. Collaborations between bloggers are also a fail-proof way to double your audience.
Eventually, if the right opportunity presents itself, you could land brand deals and increase your income, which is ultimately the goal of any business!
To Sum It Up
Blogging is a job just like any other, and that’s exactly how you should approach it. So if your dream is to become a successful beauty blogger, the first step is to gain some applicable education and experience. Start networking with the right people and gradually build your audience across multiple platforms. And last but not least, remember to stay true to yourself; authenticity is what will set you apart.