As we all know, that to run a website and to achieve our goal, we need a web hosting company. But is it effortless to choose a hosting web service for your company?
No, it isn’t, your website is your marketing tool, where many customers visit 24 hours a day, and by providing quality products and services, you generate income through the online store.
So, choosing the wrong hosting company, which is not suitable for your website, will be a disaster for your business, and within no time, you will lose everything.
That is why we are going to discuss five reasons to pick an appropriate company that gives significant influences to our brand.
Five reasons to choose a web hosting company carefully.
At the most crucial time, your website stops working
Every day you plan to increase visitors on your website, and you try different tactics to improve them more and more, but then you select a poor hosting service. The very first shock you will receive is that your webpage starts working slowly and stop at any time, it may happen when a potential buyer visits your webpage, and you attempt to draw his attention to do business with you, but your site stops working abruptly.
You get negative ranking on the search results
The most common reason for bad web hosting downtime is due to choosing low-quality servers & hardware. The result of an inactive website is a loss of search engine trust, which eventually affects your ranking. That is the last thing you want because it will have a negative effect on your business due to the reduction of visitors, which comes through the search engine, and you will lose potential customers.
Visitors leave your website within seconds
Many visitors close your websites within in few seconds after opening and do not visit again because of slow speed. This happened when you choose a poor web hosting company. In contrast, the opportunity to make your page works at maximum speed is only possible with high quality hosting services.
Constantly Financial losses
Now just think that your website stopped working even for a few hours, how many customers will you lose as they will immediately shift to another online company (which will probably be your competitor), resulting in a financial loss of your company. One of the biggest online services companies has lost almost 5 million USD because its website services were interrupted for about 35-40 minutes.
Suppose if this occurs to your website? Where will your ranking go? Therefore choosing a web hosting company that provides premium quality services and hardware will leave a positive impact on your business and even eliminate the chances of getting bad rankings on SERPs.
Chances of Hacking
Reputed companies provide high quality protected hosting services that make your website as secure as possible from attackers because no hosting web service can make your website 100% safe. They take the necessary steps to prevent data loss if an attack occurs.
Reputed companies provide backup every 24 hours, weekly, monthly on the server hosting your website, and even copy your data on external servers separately in case natural disasters, cyber-attack, accidental deletes or attack on data center itself happens, it helps you to recover your data in worst circumstances.
Therefore, it is highly recommended to be careful before selecting a web hosting company for your website because your selection will affect your brand either positively or negatively, you will generate profit or face total loss in business based on your choice.
Choose a web hosting company that offer top quality services and guarantee that they can offer up to 99.9% uptime to help you to appear in the front of search results, as well as a high speed of browsing, high level of security for your data and the internal & external backups.