GENERAL

Baby Diaper Market is Growing Due to Parents’ Concern over Baby’s Hygienic

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The baby diaper market  is estimated to reach a valuation of US$ 63.67 Bn. Baby diapers sales will rise consistently. FMI forecasts the market to exhibit 5% CAGR between 2021 and 2031.

Parents’ have been very conscious about their newborn babies’ growth as well as hygiene. They want to make sure a healthy and clean environment to nurture their babies for which they have been taking extra-precautionary steps. Owing to this fact, various baby diaper manufacturers have become very particular about the materials used for production purposes and promoting the same effectively.

Regular diapers don’t disintegrate well in a landfill, unlike biodegradable ones. Additionally, it takes about a few years for disposable diapers to break down. Plastic diapers contribute a significant volume of unprocessed waste that is regularly dumped in landfills and can contaminate groundwater.

Along with this, growing environmental concerns are a major driver of the market for biodegradable diapers. Disposable diapers include a variety of synthetic substances that may be harmful to health. These include sodium polyacrylate, volatile organic compounds, tributyl-tin, dyes, and other chemicals. These artificial compounds can give a baby tingly sensations as well as a variety of medical concerns, including cancer, hormone interference, respiratory problems, and other health issues.

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With consumers increasingly focusing on eco-friendly buys, the demand for biodegradable or reusable baby diapers is expected to surge. In addition, cost-effective pricing of products, presence of a relatively untapped market for bio-degradable baby diapers in underdeveloped and developing countries, and rapid urbanization are other factors expected to propel bio-degradable baby diapers sales over the forecast period.

Thus, increasing awareness on negative impact of these chemicals and baby hygiene among individuals shifting the consumer preference towards bio-degradable diapers. Subsequently, organizations are investing in R&D to ensure impact of products on the climate is zero to minimal. According to FMI, despite the dominance of disposable diapers, the reusable baby diapers sales will rise at 5.1% CAGR between 2021 and 2031.

Key Takeaways from the Baby Diaper Market Study

  • Baby diapers sales will rise consistently. FMI forecasts the market to exhibit 5% CAGR between 2021 and 2031
  • The U.S. showcases high focus on offering best possible baby care. It therefore accounts for 80% of baby diapers sales in North America
  • Despite sluggish growth registered amid pandemic, the U.K. market will recover, exhibiting 4.6% y-o-y growth in 2021
  • Germany and Spain will emerge as other key markets for sales within Europe
  • China will remain a key market for baby diapers sales in East Asia, as consumers show higher willingness to spend on advanced baby care. Japan will follow closely, emerging as second-leading market

“Companies are focusing on penetration in rural areas to capitalize on untapped opportunities. They are therefore increasingly investing in various awareness campaigns to educate widely scattered demography of prospective buyers about the benefits of baby diapers for the health and wellbeing of their children,” says an FMI analyst.

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Impact of COIVD-19 & 2020 Market Analysis

The COVID-19 outbreak resulted in the imposition of lockdowns in various nations that has considerably affected the net sales and production of baby diapers. Companies were unable to operate across the world, which in turn has impacted baby diaper demand severely. Besides this, travel restrictions adversely impacted operations within the market.

With second and third wave of pandemic on card, baby diaper companies are extending various offers on bulk purchase of baby diapers. With situation predicted to recover in the coming days, the baby diapers sales will rise in the near future.

Who is winning?

Some of the key players operating in the Baby Diaper market are Kimberly-Clark Corporation, Procter & Gamble Company, Kao Corporation, Unicharm Corporation, Cardinal Health Inc., Ontex International N.V., Bambo Nature USA, PAUL HARTMANN AG, C. R. Bard, Inc., Aleva Naturals (D&G Laboratories Inc.), B. Braun Melsungen AG, Babyganics (S.C. Johnson & Son Inc.), Bambino Mio Ltd., Bambo Nature USA (Abena Group), The Honest Company Inc., Bumkins, Charlie Banana USA LLC, ConvaTec Inc., Earth’s best (The Hain Celestial Group, Inc.), ECOABLE, Seventh Generation, Inc., Flip Diapers (Cotton Babies, Inc.), Fujian Hengan Group Ltd., Fujian Yifa Healthcare Products Co., Ltd., GeffenBaby.com, GroVia, Hengan International Group, Medline Industries Inc., Mega Soft (Fujian) Hygiene Products Co., Ltd., and Naty AB among others.

These companies are primarily focusing on product launches and expanding their geographic reach to gain competitive edge. For instance:

  • In May 2020, The Honest Company Inc. focuses on expanding the brand’s internal laboratories and R&D team and opened a fulfilment center, which would help the company to gain more control over its production and ingredient standards, fulfil shipments faster and pivot quickly.
  • In 2019, The Procter and Gamble Company launched the no tape diaper Pampers Cruisers 360 fit with a stretch waistband. The baby diaper is designed especially for active babies, and toddlers and had dual leak-guard barriers seal around the baby’s legs.
  • In 2019, Hello Bello launched a premium baby diaper specifically designed with proprietary spherical absorbent technology that can absorb 50 times its weight in fluid.