Did you know that 71% of consumers said they would shop more often if they had augmented reality to help them? In addition, only 1% of businesses are currently using this new technology. This means if you know the benefits, you can get a serious headstart on your competitors.
While it may seem like future technology, AR is already here. Read on as we discuss the benefits of augmented reality for business.
It Takes the Product to the Customer
When buying a product online, people are limited by the views you provide in your images. This is why descriptions and good images are so important. They help fill in some of the voids regarding touching and trying the product.
One of the augmented reality benefits for business is that you can take this one step further. People can view items in their home or even on their own body, just by using AR apps. This is a perfect way to increase both sales and engagement.
It Can Educate
The benefits of AR for education are unlimited. People can now get immersive real-life simulations in their training, before dealing with the real problem. Doctors can try out virtual surgeries, pilots can fly on virtual routes, all from an office or workplace.
The augmented reality benefits for business are that you can educate customers, clients, and even your own staff. You can show them how to use products, how to set them up, or how they work, all from a smartphone application.
It Can Revolutionize Manufacturing
Augmented reality helps you monitor progress in real-time. You can point a device and see how equipment can fit into place. You no longer need large maps of the factory floor.
By placing markers, you can measure time and efficiency between certain points. This can help identify bottlenecks, which can be given attention to aid in increasing workflow.
It Provides Interactive Experiences
When you augment reality for businesses, you can take their products to a whole new immersive experience. Location-based messaging services are just one method that is being trialed. By leaving messages in locations about products and services, you can raise brand awareness on a totally different level.
You can also use it to enhance products. By attaching AR to a product, you can open up a whole new world. Product information, the history of the product or brand, or even informative videos, can all be accessed by pointing a smartphone at the product.
It Can Increase Safety
Many businesses are using augmented reality to increase product safety. The car industry, for example, is using it to eliminate blindspots behind trailers and vehicles. From warnings on food labels to correct use instructions, safety is made easier by augmented reality.
Augmented Reality for Business Starts Now
Augmented reality for business is already here. While it may be in its infancy, you have a genuine opportunity to get ahead of the curve. If you already have an app for your product, then AR is the net logical step.
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