In modern advertising, there is a great demand for products created using large-format printing technology. It involves a special way of applying an image to the medium, using paper or film several times larger than the standard dimensions. It can reach up to 5000 mm in width. This is much larger than conventional A4 or A5 media.
Because the printing process uses digital technology, the images are as clear and vivid as possible. Inks are used that retain color sharpness and saturation for a very long time. Special equipment is used for printing. These are, for example, vertical and horizontal plotters, a maximum width of 3 m. They are combined with laser or inkjet printers. The latter type of equipment is used more often.
Purpose of large format printing in Intprint
This technology is especially in demand in modern advertising and marketing. With its help, it is easy to apply textual information or a picture on any material. This can be paper, rolls, banner mesh, polymeric media. There are no size restrictions, you only need to look at the capabilities of the specific equipment.
Large format printing is in demand for many large format advertising products. These are, for example, banners, banners, posters, hung not only on the street, but also installed inside buildings. The same technique is good for the production of photo wallpaper. The design of the picture itself can be developed taking into account individual wishes and requests of the customer. There are no restrictions on technical possibilities, so it is realistic to implement any requests.
Wide format printing is divided into outdoor and indoor. The latter is also called interior printing. The type is determined by the specific use of the medium. Also the location is taken into consideration when looking for the right ink. For the street, water-resistant solvent inks are ideal. For indoors, you can use water-based, oil-based, or ultraviolet.
The resolution for large format printing is different, depending on the products you plan to create with it. For example, for outdoor advertising, posters or banner structures are set to a maximum of 360 dots/inch. For wall and promotional design posters set the figures are much higher. All because they have to look more attractive and attract attention.
Different types of materials are used for large format printing.
These are:
- Vinyl fabric – banner or translucent. The first option is suitable for creating interior and exterior advertising, billboards, billboards, partitions with or without illumination. Translucent fabric is designed for citylights or lightboxes.
- Bauzaunbanner drucken. It is used in window dressing, as well as for creating large format banners. Also there is a demand for laminated fabric, which is used during short-term events, exhibitions and actions.
- Perforated or transparent self-adhesive film. Wide format printing is also good for roll products.
- Interior paper or photo wallpaper. They come with a coating of polyvinyl chloride or without it.
- Special paper for posters or billboards.
With large-format printing, you can produce a wide variety of products. The use of this technology is not expensive, so it can be afforded even by small companies and enterprises with a limited budget for advertising. It provides the highest quality and clarity of the image, optimal color rendition and saturation of shades.