The best iPhone yet comes with the powerful A14 Bionic chip, an all-new design with Ceramic Shield, Pro camera system, LiDAR scanner, and the largest Super Retina XDR display in an iPhone yet.
Cupertino, California — Apple today introduced iPhone 12 Pro and iPhone 12 Pro Max, featuring a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want to get the most out of their iPhone. iPhone 12 Pro modelsThey feature a new design with the edge-to-edge Super Retina XDR display, the largest screen on an iPhone ever, protected by the innovative Ceramic Shield front that marks the biggest change in durability for iPhone. The Apple-designed A14 Bionic chip is the fastest chip in a smartphone and enables you to take advantage of impressive computational photography capabilities, such as the new Apple ProRAW that enables more creative control of photos, as well as enabling the first video experience in Dolby Vision edge-to-edge at a maximum of 60 fps. The redesigned Pro camera system includes a wider ultra-wide camera, a telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new wide-angle cameras to capture stunning, professional-quality images and video in bright or low-light environments. iPhone 12 Pro models also feature the new LiDAR scanner for immersive augmented reality (AR) experiences, and MagSafe, a new ecosystem of accessories that enable fast wireless charging and easily attach to iPhone.
iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes: Graphite, Silver, Gold, and Pacific Blue. The iPhone 12 Pro will be available in select countries on Friday, October 23, but customers will be able to pre-order it starting Friday, October 16. For its part, the iPhone 12 Pro Max will be available in stores from Friday, November 13, but its pre-sale will begin on Friday, November 6.
“This is a huge leap for iPhone, bringing the best 5G experience on the market and bringing our most advanced technologies closer to users who want to get the most out of their iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Each generation of iPhone went beyond what we expected from a smartphone, and now with 5G, iPhone 12 Pro offers a new generation of performance. Our strong hardware and software integration enables incredible computational photography capabilities, such as the addition of Night mode to more cameras and the ability to record HDR video in Dolby Vision. And thanks to the next-generation LiDAR scanner, users can experience augmented reality like never before and achieve faster camera autofocus in low-light conditions. in addition to being able to take portraits with Night mode. These experiences and many others make this iPhone lineup the best yet.”
A superior 5G experience
iPhone 12 Pro and iPhone 12 Pro Max deliver an advanced 5G experience on a global scale thanks to a design that seamlessly integrates world-class hardware and software. With 5G, iPhone offers increased speeds for faster downloads and uploads, better streaming video playback quality, smoother gaming experiences, real-time interaction in apps, FaceTime in HD and much more. Customers will now also be able to enjoy a fast and secure connection, reducing the need to connect to public Wi-Fi networks.
With the most 5G bands in a smartphone, iPhone 12 Pro models offer the most 5G coverage in the world. 1 Models sold in the United States support millimeter wave technology, the higher frequency version of 5G, which enables speeds of up to 4 Gbps to be achieved even in the most densely populated areas. Different iPhone 12 Pro models also feature Smart Data mode, which optimizes battery life through intelligent analysis of 5G needs to balance data, speed, and power consumption in real time.
A14 Bionic: powerful and efficient
The A14 Bionic chip is generations ahead of the competition and is the first in the smartphone industry to be developed using the 5-nanometer process. The A14 Bionic chip is faster and more efficient than any other chip, with 50% faster CPU and GPU compared to the fastest chips in competing smartphones, for console-quality gaming, the best of computational photography and much more, while extending battery life. In addition, the A14 Bionic chip pushes the limits of machine learning (ML) with a 16-core Neural Engine that optimizes performance by up to 80% and is capable of completing 11 trillion operations per second, even in machine learning tasks. More demanding.
New design and innovative technologies for the screen
iPhone 12 Pro models are made with premium materials, a sophisticated flat-edged design, an attractive surgical-grade stainless steel band, and a precision-molded matte glass back. They also incorporate an incredibly durable Ceramic Shield front that is stronger than any smartphone glass, as it contains nano-ceramic crystals that incredibly improve its durability and make it 4 times more resistant to falls. two
The 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max 3 feature a much larger edge-to-edge Super Retina XDR display with thinner bezels in the sizes you’re already familiar with, with consistent color management across the board. system to achieve industry-leading accuracy. Plus, iPhone 12 Pro Max has the largest screen ever on an iPhone and the highest resolution—nearly 3.5 million pixels—for a richer, more realistic viewing experience. These OLED displays bring HDR video content to life and reach a maximum brightness of 1200 nits.
iPhone 12 Pro models have industry-best IP68 water resistance, allowing up to 30 minutes at a maximum depth of 6 meters, and protection against everyday splashes like coffee and soda. 4
Versatile Pro Camera System
The world’s best pro camera is a much more versatile tool for photography and video enthusiasts of all levels, thanks to its advanced hardware powered by the A14 Bionic chip. The new Image Signal Processor (ISP) together with the A14 Bionic chip improves image quality and enables powerful computational photography capabilities not possible with traditional cameras. iPhone 12 Pro models will also include Apple ProRAW later this year 5, which combines Apple’s multiple exposure image processing and computational photography with the versatility of the RAW format. Users will be able to explore their creativity through full control of color, detail and dynamic range using apps that come pre-installed on iPhone or other professional photo editing apps.
The wide-angle camera on iPhone 12 Pro features a seven-element lens with an ƒ/1.6 aperture, the fastest ever on an iPhone, delivering 27% better low-light photos and videos. The ultra-wide camera covers a 120-degree field of view, making it ideal for expanding your angle of view in tight spaces or epic landscapes. And the telephoto camera has a 4x optical zoom range and a 52mm focal length, great for taking portraits.
iPhone 12 Pro Max takes the professional photography experience even further. The new ƒ/1.6 aperture wide-angle camera comes with a 47% larger sensor and 1.7μm pixels, which translates to an impressive 87% improvement in low-light settings. It also includes the large ultra wide-angle camera and a 65mm focal length telephoto camera, which allows for greater flexibility in close-ups and close-ups. This combined system offers a 5x optical zoom range.
Improvements to Night mode, which now also brings the TrueDepth and wide-angle cameras, make it possible to take even brighter photos. Fast Camera with Night Mode offers longer exposure times to capture sharper video and better light trails, and smoother exposure in low-light scenarios when using a tripod. Now better and faster, Deep Fusion is available on all cameras, and thanks to the new Smart HDR 3, users will achieve more realistic images, even in complex scenes.
iPhone 12 Pro models offer the highest video quality in a smartphone and are the first cameras and only devices in the world to offer an edge-to-edge Dolby Vision experience with HDR video recording at up to 60 fps, and a even better video stabilization for cinema-quality productions. Color correction in Dolby Vision is rendered live and maintained during editing, whether in the Photos app or iMovie, and will be available in Final Cut Pro X later this year. Dolby Vision takes advantage of the Super Retina XDR display to deliver incredible contrast during video capture and playback, and users can share their videos with external devices thanks to 4K Dolby Vision AirPlay support. 6
Realistic experiences with augmented reality and innovative cameras
The Pro line now comes with a new LiDAR scanner, which makes it possible to measure the distance of light and use the pixel-level depth information of a scene. This technology provides more realistic experiences with augmented reality and improves autofocus by 6 times in low light scenes for greater precision and faster capture time in photos and videos. This advanced hardware, coupled with the power of the A14 Bionic chip’s Neural Engine, also enables portrait shooting with Night mode, which generates beautiful bokeh in low-light environments.
New innovative accessories with MagSafe
MagSafe enhances wireless charging with a more advanced and efficient experience and introduces a new ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 7 models.. MagSafe offers a unique experience for iPhone, and comes with an array of magnets around the charging coil optimized for better alignment and efficiency, connecting to iPhone seamlessly. MagSafe chargers offer efficient 15W charging and can be used with existing Qi-compatible devices. Customers can choose from the MagSafe Charger and Dual MagSafe Charger that can be used with iPhone and Apple Watch, and a wide range of easy-to-snap-on-back leather, silicone and clear iPhone cases. of the iPhone, as well as a leather wallet, which will surely be joined by innovative MagSafe accessories from other manufacturers in the future.
Introducing iOS 14
iOS 14 reinvents the iPhone experience by offering new ways to customize the home screen. It comes with completely redesigned widgets to always have the information in view that can be pinned on the home screen in the desired size. The Apps Library is presented as a new space that automatically organizes all the user’s apps in a single, easy-to-navigate view. iOS 14 also introduces new ways to discover and use apps with App Clips, powerful updates to always stay connected with Messages, greener alternatives to navigating cities with Maps, and more secure privacy features that contribute to control and transparency. 8