Antique: Meeting customer demand and leading jewellery trends

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Delhi, India — The jewellery market is evolving fast—driven by fresh aesthetics, changing lifestyles, and rising expectations. Antique Original Private Limited, the house behind the “Antique” brand, is not just keeping pace; it’s shaping what comes next.

Listening that leads to better design

Antique runs an active feedback loop—surveys, social channels, and in-store conversations—to track preferences in style, sizing, and price. Those insights flow straight into each new collection.

Built for modern lifestyles

As routines become more dynamic, Antique has expanded lightweight, versatile lines for daily wear while retaining luxury bridal offerings for heirloom moments. From college students to professionals to brides, the brand designs for every chapter.

Drawing on global fashion and classic Indian motifs, Antique balances minimal silhouettes with heritage details. Regular scans of international shows and markets help the team keep designs relevant at home and abroad.

With demand for individuality on the rise, customers can tailor finishes, sizes, and motifs—turning every Antique piece into a personal signature. The brand’s collections blend Indian craftsmanship with global minimalism, making them as fitting for everyday looks as they are for festive wardrobes.

Always a step ahead

By fusing customer insight, fashion intelligence, and customization, Antique doesn’t just respond to trends—it helps set them, keeping customers inspired and engaged.

TIME BUSINESS NEWS

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