The global anti-counterfeit packaging market is slated to top US$ 137.4 Bn in 2022. With a favourable demand outlook, sales are projected to increase at a robust 11.9% CAGR, pushing the market size to US$ 422.8 Bn by 2032.
To maintain the integrity of the original manufactured product throughout the supply chain, brand owners are adopting anti-counterfeiting packaging solutions. Anti-counterfeit packaging can be applied directly to the product, its container, packaging, or labelling.
It assures that the packaging code applied by the original manufacturer is unchanged and the product is un-tampered. With advancements in technology, manufacturers are integrating innovative solutions with their conventional packaging formats such as product authentication as well as track & trace elements.
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Applications of anti-counterfeit packaging technology have become imperative in healthcare, personal care & cosmetics, and food & beverage sectors due to increasing sales of these products via online channels.
Manufacturers need to ensure their authentic products are differentiated from the counterfeit products and therefore, the customers get the desired quality. Furthermore, manufacturers are getting more concerned about integrating security features into the product and packaging.
Rising investments in the development of sophisticated and effective counterfeit protection solutions are bolstering the anti-counterfeit packaging market.
Key Takeaways:
- By packaging format, bottles & jars segment is estimated to account for 27% of the total market share by the end of 2027.
- Based on technology, the mass serialization segment of the anti-counterfeit packaging market is expected to expand at a CAGR of 9.9%, reaching US$ 93.7 Bn by 2032.
- Sales of anti-counterfeit packaging in the healthcare sector will surge at a CAGR of 8.6% during the forecast period.
- Germany will dominate the Europe anti-counterfeit packaging market, accounting for 24% of the total market share by 2032.
- Total demand in India will account for 57% of the South Asia anti-counterfeit packaging market share by 2032.
By region, East Asia and South Asia are estimated to hold over 53% of the total anti-counterfeit packaging market share in the year 2032.
Counterfeit products are a threat to all businesses across the globe, which creates high economic loss and poses a potential threat to consumers. Pharmaceuticals and cosmetic products remain the most targeted end-use industries by counterfeiters. Counterfeit cosmetic products can cause some serious skin ailments, infections, and allergies.
Multiple stories of such alarming experiences have surfaced on the internet. These fake products have even tested positive for carcinogens such as lead, mercury, arsenic, etc. Manufacturers and brand owners are incorporating anti-counterfeit features into their products to differentiate them from fake ones.
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This includes both overt and covert features, which cannot be copied easily. Moreover, packaging manufacturers are also innovating packaging formats and using technologies such as RFID labels, security seals, barcodes, and holograms to prevent counterfeiting.
“Increasing adoption of connective technology-based RFID tags in anti-counterfeit packaging, along with stringent trade regulations regarding material handling and product authentication will create opportunities for growth in the market,” says an FMI analyst.
Competition Landscape
- Avery Dennison Corporation,
- 3M Company and
- DuPont
are the top players operating in the anti-counterfeit packaging market. Furthermore,
- CCL Industries,
- Zebra Technologies Corporation,
- SATO Holdings,
- SICPA Holdings SA and
- Intelligent Label Solutions
are also some of the key players in the anti-counterfeit packaging market. The Tier 3 players in the market hold 65-75% of the total market share.
Anti-counterfeit Packaging Market by Category
By Packaging Format:
- Bottles & Jars
- Vials & Ampoules
- Blisters
- Trays
- Pouches & Sachets
- Others (Tubes, Syringes, etc.)
By Technology:
- RFID
- Security Inks & Coatings
- Security Seals
- Holograms
- Mass Encryption
- Barcode
- Mass Serialization
By End Use:
- Food and Beverage
- Healthcare
- Automotive
- Personal care & Cosmetics
- Electrical & Electronics
- Other Industrial
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
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