Ansera has officially launched as a national experiential strategy and production firm formed through the merger of High Output, L!VE, and Sardis. Backed by Willistown Capital, the company brings together integrated capabilities across experiential strategy, creative development, and production services.
Central to Ansera’s positioning is a research-driven approach to experience design, focused on understanding how attention, emotion, and memory influence impact in live environments. The company refers to this focus as the “study of awe,” applying established research from neuroscience and behavioral science to experiential strategy.
“Live experiences are no longer competing with one another – they’re competing with never-ending distractions,” said EJ Corporan, Director of Marketing and Growth at Ansera. “For a long time, this industry has relied on surface-level metrics and instinct. Our clients are asking deeper questions about attention, memory, and meaning, and Ansera is built to answer those questions through research, insight, and a more rigorous understanding of how people actually experience moments together.”
“For decades, this industry has relied on trial and error with only anecdotal success,” added CEO Darren Fultz. “We’re moving beyond assumptions about what makes an experience successful. Our goal is to help clients understand why certain moments resonate, linger, and inspire action – and how to design for that intentionally.”
Ansera reports more than 150 specialists across key U.S. markets, positioning the firm to support national and global experiential initiatives.