Many just don’t realize it yet, but everyone is in sales–no exception. Whether you’re convincing someone to invest in your business, or negotiating with a vendor to give you a discount, or applying for a job, your aptitude for selling will influence your success.
But there’s a problem: not everyone has the ability to sell, even among entrepreneurs, whose success is determined directly by it. Worse, many feel that selling is mistakenly synonymous with deception and sleaze.
Whether you like it or not, however, being able to sell your products at Amazon is the only way for your business to survive and eventually succeed. If you can’t sell on Amazon marketing, your business will inevitably fold.
This means you better start learning and fast.
Don’t have time or the skills to start selling at Amazon? Need professional help?
Here are the things you need to know:
Change your viewpoint
If you want to succeed in sales, you have to change the way you view it. Sales aren’t just about getting someone to pay you in exchange for what you’re selling; it’s about working for your customer. You may be representing your company, but your task is to serve your customers’ needs. Just make sure they know about it–that you’d sincerely do anything to help them succeed on Amazon marketing. Sometimes, that alone will help you close the sale.
Furthermore, you have to keenly believe in your products or services. If you don’t, you won’t be able to convince potential customers and get deals done. Some of the most successful salespeople believe it’s their calling to tell you about their product or service. Their enthusiasm for what they’re selling is what makes them thrive.
Preparation is key at Amazon
Before you start selling at Amazon, you first need to determine who would want to pay for your products on Amazon marketing. You can’t just market your product to everyone; you’ll only end up wasting valuable time and resources. But by focusing on people who are interested in what you offer, you’ll be able to make the most of your efforts.
If you have a start-up, it can take a bit of time to establish your target audience. When done right, however, it can provide you a better understanding of your customers’ motivations and needs.
Once you know your target audience, find out more about them. If it’s a company, research on details like what their requirements are, who makes the purchasing decision, and who is directly affected by the purchase.
Similarly, you have to know your product inside-out. This probably wouldn’t be a problem for many entrepreneurs and company owners since they probably also created what they’re selling, but all salespeople should have that in-depth knowledge as well.
Ask questions and listen to your customers’ concerns
Remember the stereotype about successful salesmen having the gift of gab? That’s not true. In fact, it’s wrong to immediately start talking about your product or service the moment you meet your potential customer. This is not selling; it’s called running your mouth. Doing this can almost certainly turn people off, and you don’t want that.
When you meet your prospective client, the first thing you need to do is ask probing and insightful questions to get them talking. Ask what their concerns and goals are, and how exactly you can help them. Once your customer speaks, listen. You can make follow-up questions to get a clear idea about their situation.
Based on what your customer reveals, you’ll be able to connect the dots and see how you can pitch your product or service according to the customers’ needs or wants on amazon marketing.
Connect with your Amazon customers
There are many reasons why people buy, but it all generally boil downs to two motives: to address their anxieties (e.g. feel safe, avoid criticism, protect one’s family), and improve their lives (e.g. entertainment, save time, make work easier). To find out what these motives are and be successful in your selling on Amazon marketing, you need to connect with your prospective customers on a personal level. Tell them stories (about yourself, ideally), and expound in a way that calls memories, images, or emotions to mind.
What is so great about your product compared with the others.
Offer a Great Solution
As you may have observed, sales on Amazon marketing is not about persuading people to buy what you’re selling. It’s about determining what they need or want (through research and/or asking questions), and then offering them the solution. This is the time when you start talking about your products or services, and about how it can reduce the customer’s anxiety and/or improve their lives.
Go over what the customer will gain from what you’re selling. Anyone spending their money would want to hear about features, benefits, and how their requirements would be met. If you did your research properly, you’ll be able to explain how better off they would be after you provide them the answer to their problems.
Close the sale on Amazon Marketing
If the customer is fully convinced, then closing the sale shouldn’t be much of a problem. Tip: to facilitate a yes, consider asking a yes or yes question, which asks the customer to choose between two (or even three) favorable responses. With a yes or yes question, you get a yes whichever way the customer decides.
For instance, instead of asking: “Do you agree?” or “Do you like it?”, say “Which option do you like?” or “Would you like me to include the special package, the deluxe option, or would you prefer the basic model?” Just make sure never to offer an alternative that you don’t like. Your goal here is to create a choice that leads to an outcome where you and your customer wins.
Follow up with Email Marketing
Just because the customer already signed the dotted line, it doesn’t mean he or she will never hear from you again. You need to get in touch with the customer and ask how they’re doing since purchasing your product or service. As mentioned earlier, you need to connect with your customer–and this doesn’t end with the sale. It’s actually easier to sell to existing clients since they’re already convinced. By maintaining the relationship with the customer, you might even get referrals and positive word of mouth.