Alexandra Chudakova is one of the few names in contemporary jewelry design who effortlessly blends sophistication and meaning. Best known for her work with the prestigious jewelry house GERALDO, Alexandra has recently applied her creative vision to her own project, Red Threads, a brand that combines sustainability, symbolism, and minimalism. As she gets ready to introduce her new spring collection, we had a conversation with Alexandra to learn more about her background, sources of inspiration, and future plans.
The public recognizes you through your extended work with Geraldo brand products. Can you share how your professional development story with Geraldo has led to your current brand path?
Alexandra:The professional relationship I built with Geraldo has proven essential for my brand development. The Physis collection marked my first project with Geraldo when we launched it in 2021 to present organic designs inspired by natural poetry. The 2022 collection Désir de Rêve also brought together dreamlike landscapes with sophisticated language that expressed desire and elegance. More so, the 2023 launch of GERALDO Spheres likewise brought my vision to life through its geometric and dynamic design approach.
Since then, I have worked with them on custom collections, which I find very fulfilling. “Bespoke” is about creating unique pieces that reflect the individual’s personal story and preferences. The private projects I have worked on since 2024 have allowed me to explore both craftsmanship and personal expression in my work. The Geraldo team functions as my main support system because they motivated me to start my own brand while helping me with Red Threads production expertise.
In relation to Red Threads, what inspired the creation of an independent jewelry line that specializes only in bracelets?
Alexandra:The Red thread’s inherent meaning served as the inspiration. In many religions and cultures, the red thread stands for connection, solidarity, and safety. I wanted to recreate that universal idea for the modern era by creating bracelets that anyone, regardless of gender, age, or belief, may wear. Red Threads focuses on meaningful design, minimalism, and inclusivity. In addition to adorning the wrist, this jewelry communicates to the soul.
How is that philosophy expanded upon in the new spring collection?
Alexandra:Lightness and renewal are the main themes of this spring collection. The designs are still understated and sophisticated, but we are adding new components that evoke the spirit of the season. For example, consider lab-grown diamonds in gentler hues, and delicate accents that allude to the concepts of development and bonding. Reflecting the spirit of spring, beginnings, openness, and a reminder of our interconnectedness is the goal.
The brand, Red Threads, bases its operations on sustainable practices. Does your creative work depend on the sustainability principles of your company?
Alexandra:Extremely important. Luxury products need to maintain a partnership with responsible practices, according to my perspective. My brand combines lab-grown diamonds and gemstones with high-quality metals and materials to create sustainable products. The value of sustainability guides my work because it enables me to create beautiful designs without making sacrifices.
Your brand journey has merged two distinct business domains between your work at Geraldo for high jewelry and your minimalist Red Threads brand. How do you manage to maintain equilibrium between your two different business approaches?
Alexandra:The two worlds of my career exist in a state of equilibrium between large-scale creation and personal expression. Through Geraldo, I get to pursue my dreams by using exceptional materials to make one-of-a-kind custom designs. The Red Threads collection presents everyday symbols that represent personal and universal, and intimate meanings. The two businesses operate as a single unit because they enhance each other. The design work at Red Threads helps me connect with people through everyday life, while Geraldo enables me to push my design limits.
Lastly, how do you want your jewelry to make people feel?
Alexandra Chudakova:I am hoping they feel connected. My aim is always to give jewelry purpose, whether it is through a Red Thread bracelet that represents togetherness or a custom gem that captures their own tale. Jewelry should always convey purpose, memory, and a hint of the universal rather than merely being a decorative item.
Alexandra’s work continues to connect classic design with personal symbolism as she gets ready to launch her new spring Red Threads line. Her journey is both an investigation of new avenues and a continuance of history, thanks to the unwavering support of Geraldo. This second chapter promises jewelry that is as beautiful as it is smart, based on her previous works.
