There are few things in life more enjoyable than relaxing in the backyard on a nice day after a long day of work. Alejandro Pena, the CEO at Keter, has made it his goal to help connect his shoppers with the outdoor home and garden decor that they need to relax comfortably, affordably, and at total ease.
Recently featured in Gear Patrol magazine, Keter Group has been making waves for years thanks to its commitment to sustainable resin-based materials and a focus on spreading a message of positivity and recycling wherever its product is sold.
Keter CEO Alejandro Pena weighed in on the recent award from Gear Patrol while extolling the values of his company at the same time.
Gear Patrol Offers High Honors to Keter Group
First and foremost, Keter has long been focused on creating long-lasting and durable outdoor home and garden products. CEO Alejandro Pena has been effusive in his praise for the company’s longstanding history of utilizing sustainable resin materials, something that caught the eye of Gear Patrol when they highlighted Keter’s 200 Gallon Denali Deck Box.
Pena says of his work at Keter, “When I became the company’s CEO, it was evident to me that we were not just a company with a purpose of creating value for our shareholders.”
The Denali Deck Box was highlighted by Gear Patrol due to its outstanding commitment to functionality and sustainability that the item possesses. The Denali Deck Box features 200 gallons of convenient storage which is ideal for patio furniture, pool toys, garden tools, and more. The Deck Box is weather-resistant, easy to clean, and free from potentially fading. Keter Deck Boxes come in every size, from 30 gallons all the way to the massive 200-gallon box that we have been discussing above.
Additionally, Keter offers a wide selection of raised beds and storage sheds to alleviate the storage burden of its clientele. These structures are ideal for gardening equipment and long-lasting storage, giving customers multiple uses for whatever their needs may be.
Staying Focused on the Mission Statement
As Keter continues to grow and expand across the globe, the business remains focused on its environmental and sustainable stewardship. Pena points out that the business has perfected the use of resin materials so that they can be recycled. In fact, Pena stated, “It is very important to understand that all Keter products can and should be recycled.”
Additionally, Pena pointed out that Keter operates collection facilities near the manufacturing plants where they operate in Europe and North America. Pena points to its best-in-class supply chain as the motor by which its sustainability goals are fueled. Pena added that Keter is responsible not just to its shareholders but to the environment and world around them.
Pena added, “We are starting to be more proactive in trying to collect back many of these products that are being discarded.”