Ever since the advent of internet, the dimensions of doing and conducting business has changed. Among many changes that arrived after the coming of internet, the dimensions of marketing has changed a lot. Many business owners are left with no choice other than to market their brand online. The internet provides a global platform that not only helps businessman to make and keep their brand relevant, but also to accumulate and attract massive traffic and customers towards their brand. The internet can act as a blessing as well as a curse. Internet has a way to provide you with a good platform and at the same time can pose as a risk of security and privacy.
Similarly with marketing, internet can be a good place to jump start your brand or can be a bad omen for your company. Before you think to market your brand on internet, you need to weigh out the advantages and disadvantages of internet marketing. Knowing this will provide you with information that will help you to know all of the required stuff you need to know when jumping into the world of internet. By analyzing the pros and cons in our list, you can decide whether to start strategizing to brand online or to keep the traditional approach. First, we will start by discussing the advantages of online marketing.
One of the first advantage for opting to use internet marketing is that it cost low. You can easily advertise much cheaper on the internet than you do with your traditional methods, such as putting an ad on newspaper, pamphlets etc. Moreover, it allows the business man with more efficient way to communicate with the customer than the traditional way. Online marketing can provide you with a way of communication that is more affordable and sometimes rather free than your traditional way. One of the example of such communication is Email. You can email the same information in the body of the email than the traditional mail, one which will involve paper, effort and posting charges.
The best advantage of marketing your business online is the ability to market it globally. Internet is a global place and marketing your brand on the internet will put your brand in the sphere that is reachable across the planet. All around the world, people are habitual of searching the products online and by putting your brand online you are attracting potential customers from around the world. Internet marketing can help give you the push you want for your brand. One of the best ways to be the best in internet marketing is by SEO. Hiring professional SEO executives for marketing and making your brand relevant and putting your brand out there can help you in ways.
You can keep track!
One of the useful tool of internet marketing is that it provides with the ability to track the progress and result of your marketing. There are many tools through which you can market your brand. The tools will not only provide you with the marketing but also with the ability to track the progress of your marketing. Tracking will then give you a better idea as to what is working and what is not. It will help you to better strategize to gain more sales and profit, attract more customers and traffic to your site and potentially converting those sales.
It is 24/7!
The best part about internet marketing is that it is 24/7. It takes you out of the traditional hours of opening and closing. You will also get rid of the overpaying to staff that you usually do in traditional marketing. On internet, your brand is always there. People just have to open their browsers or phone and they have a high chance of seeing your brand.
It’s easy to implement!
Another good reason to start your brand marketing online, is that it is easy to implement. You can start internet marketing, planning, strategizing your campaign from any place you want and on any time you want. One of the most time effective ways to market online is by email-marketing, a popular tool used by many businesses to market their products. It can be set up in merely hours.
The list can go on and on about the benefits of internet marketing, but the more important thing to also notice is the demerits internet marketing provides. By looking at the pros, it is important to understand the cons. We have devise the disadvantages of internet marketing for you, so that you understand it fully before opting your marketing style. Following are the disadvantages of using internet marketing for your brand.
Exposure to other brands!
One of the things you need to look at while marketing through internet is the risk of exposure. Internet is a free place. People and businesses from around the world can see your marketing strategies and implement them in their own, posing you the risk of being surpassed.
Internet is a place that is constantly evolving with time. With its evolving the dimensions of marketing is also evolving. Internet being the popular platform to market your brand tends to bring competition. Internet harbors tons of brand wanting to grow and progress. With many brands wanting to grow and progress at the same time, it is important to realize the competition it is bringing. It becomes hard and hard for a brand to stay relevant on this platform of competition. You will need to work out strategies that will cater to this competitive nature of internet marketing.
Digital marketing is constantly evolving!
Since internet marketing depends on excessive SEO, it is vital to understand the changing norms of internet. Google, the popular search engine, constantly develops and change SEO trends. It is important for a company to keep track of the changing trends in the SEO, if you are to stay relevant on the internet.
Internet is a permanent place. A negative review can put your brand name in the mud. It is important to regulate your brand tactics. Establish a firm platform for your customers to voice out their concerns. If by chance a negative review surfaced on the internet, it can potentially destroy your brands credibility among the customers. A bad reputation has the potential to deter your existing clients away from your brand.
It takes time!
Internet marketing takes time. When marketing online, it is important to realize that it will take time. Though it is easy to implement and it takes a much less amount of time than traditional marketing, making people notice your brand will take time. With the abundance of so much brands and their companies, it is rather hard and time consuming for smaller brand to make their name on the internet.
All and all there are merits and demerits to almost anything you do, and one should be careful while analyzing the pros and cons of internet marketing. Before indulging your brand in to the world of internet marketing, it is advisable to weigh out every possible reason and then make your choice according to your conclusion.
Caspar Lee is a fervent blogger with extensive expertise in education, travel, health, lifestyle, career and technology based writing. He is at present an academic consultant for Dissertation Help UK an organization helping students to find ease and peace of mind with better results.