Online success for automotive repair shops and car dealerships is realistically achieved through search engine optimization. If you own one or both businesses, it’s time to know how car dealership and automotive SEO strategies work.
Search engine optimization is a process used to gain higher rankings on major search engines. Companies providing the service often target first page rankings and top ten listings.
Basic strategies use keyword research, article creation, and back link building. Keyword research involves finding terms used to search online. These phrases are usually related to the service or product they want. Say, a web user wants to find a clothing store in New York. This user will likely type in those words when looking for listings. The keyword specialists working in SEO firms must anticipate these phrases and relate how these fit with their company’s clients.
Once they have a list of keywords, the next phase consists of writers and editors. Writers will use the keywords on articles, blogs or other content. They will observe word count along with keyword density (number of times it appears in an article). Word count and keyword density depends on each SEO company. Editors will edit and proofread these before sending these to a submissions team. The team in-charge will then upload these works on different article directories.
Back link building combines some writing skills along with finding high page rank (PR) sites. SEO specialists need to make relevant comments on these websites. They incorporate keywords and seed these with the client’s links so the client’s site gains rankings.
This process is not just for clothing stores or other businesses, as it’s also for car dealerships and automotive. SEO, when done properly, delivers more sales opportunities to these businesses too.
Are car dealerships or automotive SEO processes any different?
It depends on the company hired. Some automotive and car dealership SEO businesses employ the steps mentioned. There are also those offering different automotive internet marketing strategies.
So what can an automotive or car dealership SEO company deliver?
An automotive or car dealer SEO company provides higher web rankings. This visibility allows your company to gain more customers as you maintain better positions. Potential clients can visit your site more and increase web traffic. While they do, they can also explore what your firm offers. They can make inquiries and schedule orders as they please. Overtime, this can translate to word of mouth if they find your product and service consistent.
What to do now
The first thing to do is to find a company offering sound practices and proven results. Find the top ranking car dealership or automotive SEO firms in your area. Key indicators should be their past years’ performance along with client base. The more experience and clients they have, the better services they might give.