Is your shop looking its best?
Your store is like the front of a book. It’s the first impression potential customers have of your brand, and everyone knows how much that counts! But, if yours is looking a little worse for wear or isn’t suited to your stock, it’s going to turn customers away.
That’s why it’s so important you know when it’s time for a shop renovation. If you leave it too long, you could watch your profits take a dive and a newer, more inviting shop pop up in your place.
To work out whether it’s time for you, take a look at these signs you’re ready for a new shop.
1. Your Shop Is Outdated
The design of your store is one of the main things that draws people in. If yours is old, dusty, and looking a bit dull, it’s probably time for a shop remodel.
Of course, it doesn’t have to look completely modern if that’s not your thing. If your store has an antique feel, that’s absolutely fine! But make sure it still looks clean and inviting rather than drab and dark.
But, if that isn’t the look you’re going for, you need to make sure your store looks modern. If it’s falling behind the decor of surrounding shop design and stands out on the street for being boring and dated, it’s time for a change. If you’re not sure what’s up-to-date in terms of shop decor, hire help from an interiors company like The One Interior.
2. It’s Looking Worse for Wear
No matter the contents of your store, if it’s looking like it hasn’t seen a lick of paint in 20 years, no one’s going to want to come in! It’s so vital you carry out the general upkeep of your shop to keep it looking in good shape. If you think it looks like it’s in a state of deterioration, it’s time for a store remodel.
Signs of wear and tear to look out for include:
- Peeling paint
- Faded shop-front signs
- Faded flooring in high-traffic spots
- Leaking roof
- Damp or mold
If you spot any of these, take action quickly to stop them from putting off potential customers.
3. It’s Not an Efficient Use of Space
When you first opened up your shop, the design was probably perfect for your stock. You had just the right amount of shelving and plenty of room in the back for a staff kitchen. But, if your business has been growing for years and you haven’t changed anything, it’s probably time for a new store.
You need to make sure your space works well for three things:
- Your stock
- Your customers
- Your staff
You should be able to display all of your stock clearly and let people reach it with ease. If your shelves look cluttered and you have items hidden behind one another, you need more space and more suitable storage.
If your customers are squeezing into your shop and don’t have the room they need to browse, you also need to re-think your layout. The same applies if your staff’s work is being affected by difficult spaces or a lack of room.
If your store isn’t using space efficiently, you need to rethink your layout and see how you could make more space or utilize what you have more effectively. If you can’t see any possible solutions, it could be time to move!
4. It’s Not Reflecting Your Brand
Branding is such a vital part of a business. It has tons of benefits, including improving customer loyalty and helping customers recognize your other stores in different areas when they’re out and about. If your shop isn’t branded, it’ll be hard for your customers to really engage with your brand.
You can introduce branding into your store in a variety of ways, including:
- Use your logo on your signage and products
- Identify brand colors for your store
- Use the same style of furnishings across your stores
You should also reflect your brand ethics in your store and what you stand for. For example, if you’re eco-friendly, make sure to add some information around your store about your eco-conscious practices and use eco-friendly materials, such as wood and glass instead of plastic.
The idea is to help show the world who your brand is and why they should shop with you instead of a competitor. Don’t be shy to show off why you’re great!
5. You’re Not Getting Many Customers
If you’ve noticed your customer numbers taking a dip over the years or they’ve never reached the levels you expected, it could be time to overhaul your store decor. If you’re not getting the customers, your shop might not look appealing enough. Even if they don’t realize, people judge shops on what they look like, so make sure yours is inviting to increase your customers.
Switch up your furnishings for more stylish, modern options, and clean up your windows. Your shop-front should also look clean, welcoming, and show who you are. This is the first area of your shop potential customers will see, so make it count!
Start Your Shop Renovation Planning
Making sure your store reflects your brand and is inviting to customers is vital to its success. If you think yours isn’t as good as it could be, start planning your shop renovation with a team of interior designers.
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