The development of video wall display technology has brought about changes in applications.
In the last year, the global video wall market has shown astonishing growth. The market research firm pointed out that the global market value of the video wall segment reached $6.4 billion, with the three major video wall technologies growing 47% year-on-year: DLP, LED and LCD.
The report paints a picture of a competitive field in which DLP still dominates the control room, thanks in large part to their importance in the control room, where they are characterized by their reliability and suitability for critical Ability to apply tasks.
The analyst, referring to the small 8% drop in the 35,8000 DLPs sold, noted that once new technologies emerge that can improve their reliability, RPC’s market share will begin to decline, but not immediately, even in By the end of the forecast period, the volume will still be around 20,000.
However, the demand for LCD and fine pitch LEDs in the video wall market is growing significantly. LCD production reached 1.3 million units this year, with public displays and digital signage gaining a firm footing to drive this 45% increase, while the value of fine-pitch LEDs rose 50% to $1.7 billion.
Factors surrounding the increasing influence of all of these technologies vary, including price declines, the integration of new and evolving technologies such as flip-chip, smaller pixel pitches, and shrinking screens as aesthetic standards improve Size, more and more vendors in the market such as Samsung, LG, and iSEMC are beginning to explore new ways to expand the integration of video walls, especially in digital outdoor information distribution, large venues and commercial space applications.
There has always been interest in displaying large images, but until now, it has not been possible to do so at an affordable price. The introduction and development of LCD and LED video wall technologies over the past decade, coupled with infrastructure software, audio matrix/video wall controllers, content, and more, have propelled their growth.
The rate of decline in hardware prices has been rapid and matched by significant advances in technological performance, both of which have made video walls more attractive and affordable for end users. Accessibility and familiarity are two key points for LCDs, and for LEDs, the solution goes beyond a project-based business to more of an operational cost model. Moving more to an operating cost model drives scale, which drives the cycle.
Video Wall Industry Consolidation Impact
Recently, in a video clip highlighting the UK’s growing outdoor industry, it can be seen that the introduction of digital outdoor advertising has significantly transformed this market. Massive telecom investment and digitalisation have boosted this stagnant industry, which is affecting UK digital How outdoor information distribution channels reach audiences.
It will take 20 to 30 years for everything to become digital, but this is the direction of development. The nature of how the screen is used varies with different screen types. But in terms of the operational costs of running a digital screen, we’re at a point now that even if you’re showing the same content for two to three weeks, using a digital screen is more operational than having a network that requires someone to go and put up a poster More effective.
This is all good news for integrators involved in digital outdoor information distribution. With more flexible screen sizes, lower screen costs and more efficient technology to drive audience interaction, video walls are being applied in this field, not only in digital outdoor information distribution, but also in more commercial and large venue environments, This shift is the number one driver of the rise in demand and popularity of video walls.
Greater impact at a lower price is driving the integration of video walls in increasingly unconventional spaces. More importantly, this is because it allows you to customize the space for events, sales, holidays, as opposed to static installations or art installations.
The video wall industry is becoming more and more innovative and integrated
As video wall installations become more popular and more dynamic growth is on the horizon, how displays are integrated becomes even more important. Its design and scalability are already impressive, and there is no doubt that aesthetics are a key factor in bringing new and next-generation video walls to market.
When it comes to LCDs that display the spectrum, the evaluation of reduced bezel width is a “hot topic” in LCD video wall integration, as end-users increasingly loathe the protruding crosshairs in new display content coming to market.
The smallest bezel distance currently on the market is 1.2mm, but this was introduced recently. The smallest acceptable bezel distance on the market is usually 1.7-1.8mm. However, by early 2023, a sub-1mm bezel connection is expected. Having said that, the very narrow bezel category is developing more slowly, and the narrow bezel category (2-4mm) still accounts for the majority of production. However, as the bezel width decreases, the product brittleness increases, making installation more difficult, and integrators must be very careful when touching the display.
But LCDs can suffer from micro-pitch LEDs, which are successfully used in large video wall applications. This predicted shift will come at the expense of projection and tiled LCD walls, as both have limitations that LEDs remove. This includes maintenance and brightness of the projection, brightness and seams of the LCD. From a physical point of view, the development of thin packaging technology for LED displays has provided us with more ways to mount screens without worrying about the ADA’s protruding depth requirements.
Pixel pitch is still important but note that the race to achieve smaller pixels is slowing down, P1.2mm to P1.5mm is currently the sweet spot for most applications, while P 1mm is of poor quality and too expensive. For applications like retail, where the viewing distance is larger, then a larger pixel pitch is usually sufficient. In addition to pixel pitch, we believe durability becomes a more important topic in LED and new solutions will come into marketing that bring customers/consumers/end-users closer to the screen.
Challenges posed by the growth of the video wall market
As the video wall market opens up to accommodate more commercial, large-scale and advertising spaces, integrators are now tasked with finding extremely creative ways to capture and influence audiences who may have become accustomed to visually intense and digital landscapes. This is based on making project definition display selections, deployment scenarios, and content lists.
Content is critical to successful execution. The size and scale alone can no longer wow audiences these days. You need great content and a unified presentation to truly create an unforgettable experience. Supportive conditions such as lighting and audio are also key components of experience design.
Regardless of size, pre-planning projects should be a top priority for integrators specializing in video wall installations. The sooner the builders get involved, the better the final solution will be. Collaborate with designers, architects and project planners to create more interesting installations from the start. It goes without saying that this is also an important factor in content creation.
Combined with content and deployment, of course, is the impact of the video wall itself. Users are asking integrators and designers to really come up with something new to make it more visually appealing, especially as new video wall displays fit into previously unheard of configurations.
The installations to be installed are no longer rectangular, there are many examples of unusual or different installations in which different shapes are created. Even a simple display with a mix of landscape and portrait can complicate installation and produce unusual displays. Likewise, with LED video walls, the potential installations are endless and not limited to a fixed shape. The possibility of shapes like curved displays opens up many new opportunities.