Social video marketing is part of an integrated digital marketing communications strategy developed to improve audience engagement via social activity on a particular video. This type of marketing can also be called “Vlogging”, after the term “Vlog”, which stands for “viewing video”. The purpose of this marketing strategy is to offer a means for viewers to get involved in online discussions, which may include sharing opinions and information, as well as providing entertainment. Additionally, the video content may be used to promote a brand or product through direct interactions that are visible to the user.
When video content is used as part of marketing, it is referred to as vlogging. It is not uncommon for brands and businesses to submit short vlogs (or blogs for short). They usually follow a specific theme, which encourages viewers to engage in conversation with the marketer through various means. These videos are then embedded into various social networking sites such as YouTube, Facebook, MySpace, and a number of others, providing the opportunity for users to interact with and learn more about the product or service being promoted.
If a company wishes to create video content, they first need to have a specific topic or theme. Once they have determined what the product or service they wish to promote is, they should identify their target audience. For instance, if the product being promoted is fitness equipment, then the video content created will most likely focus on that particular product. The content will need to be informative and provide the viewer with useful tips, techniques and strategies relating to that product. Videos can also be created focusing on a specific person, like the grandmother of the bride or the owner of the biggest restaurant in town.
Once that has been established, the video content needs to be targeted towards that audience. For example, if the grandmother of the bride is the target audience, then all of the content within the video will likely be focused on that topic. Video content is commonly called “viral” marketing because of the ability it has to go viral. The video needs to be entertaining and hold the viewer’s attention for a long time.
In order for a video to be effective, it needs to be well planned out, shot properly and edited well. It should not be filled with keywords or make use of too many clips or other types of media that may be distracting to viewers. The video content should be factual, clear and easy to understand. The graphics used should be simple and appropriate for the video being produced.
Some companies use video content in conjunction with their advertising campaigns. They may use videos posted on their company’s website, blogs, or Facebook pages. Videos are also used on their corporate YouTube channels. Many people use video sharing services to distribute video content on the Internet and to update and maintain the video sites. Video marketing can benefit any business large or small because videos help build brand recognition, raise awareness of products or services, provide information to customers, and capture customer’s attention.