A Guide to Appropriate Lip Gloss Packaging
The cosmetic industry is one of the fastest-growing industries all across the world, especially due to the development of high technology and machinery. An essential part of people’s lives today revolves around their beautification through these cosmetic products. Cosmetic products might be used for a plethora of different reasons.
Some might not like the color of their actual skin and try to either lighten it up or darken it down through the use of cosmetics. Some might not like the bumps and pores on their face and try to hide them away through the use of cosmetics. No matter what the purpose is, we can, for a fact, establish that cosmetics have become absolutely crucial in the lives of people nowadays.
With an increase in the cosmetic industry, more focus is also being placed on the cosmetic products’ packaging solutions. Through this article, I shall try to have a look at the use of a particular cosmetic product, i.e., lip glosses, and how to enhance their packaging solutions.
IMPORTANCE OF LIP GLOSSES:
Just as we have mentioned above that cosmetic products are used to beautify an individual, lip glosses are specifically used to beautify lips. Lip glosses are intended to increase various visual aspects of one’s lips. Most of the time, they are used to improve the shine on the lips, making them more beautiful and exotic than ever.
Lip glosses are one of those products that the consumer always carries since they need to use them constantly. Hence, a consumer might use the lip gloss daily before going to their university, office, or school. It might also be used on special occasions like a wedding or a celebratory event. Since lip glosses need constant freshening up, the consumers might also keep them in their bags for continued usage.
The importance of lip glosses that have been mentioned above and their nature point out some of the factors that one would require in custom lip gloss packaging. This article shall now deal with the different ways through which lip gloss packaging can be enhanced.
STURDY YET LIGHT MATERIAL:
Since the consumers carry lip glosses in their bags all the time as it needs freshening up from time to time, the material used in custom lip gloss packaging should be sturdy as well as light. Pressure on the lip gloss tubes might make them squirt the gloss in the bag. This will ruin all the things present in the bag and, ultimately, the company’s image in front of the consumer as well.
Therefore, the lip gloss packaging box should be manufactured in such a sturdy material and prevents the box from getting crushed, which can put pressure on the lip gloss tube, making it squirt the gloss out.
The use of sturdy material does not mean that the material should also be heavy. The lip gloss box is going to be carried everywhere by the consumers in their bags. Therefore, a heavy weight of the packaging box would mean an arduous situation for the consumer. Therefore, the perfect materials which would provide the duo of strength and lightness are cardboard and Kraft.
A UNIQUE YET MINIMALIST BOX TEMPLATE:
When designing a lip gloss box template, it should be considered that the template should be very minimalist. A minimalist lip gloss box template sets with the nature of lip-gloss, yet also proving to be a cost-effective way of packaging. Minimalist packaging is trending in the status quo; therefore, it also sets in with the trend of packaging. The use of a minimalist template does not require each packaging solution to conform to the target audience since it is a packaging style that is admired by audiences of all ages.
Sometimes, a die-cut window would also be added to a lip gloss box to make it more appealing amongst other lip-gloss companies. The die-cut windows give the customers a peek at the actual product. enhances the customers’ trust in the product and compels the customer to buy it. Hence, die-cut windows are directly proportional to the sale of the product.
SPECIFICS OF THE GRAPHIC ILLUSTRATION:
Lastly, the selling point for your lip gloss boxes highly depends upon the kind of graphic illustrations on the box and the font. Some specifics for graphic illustrations and font are that there should be a small and intricate design within a geometric area with a unique font and warm colors.
COST-EFFECTIVENESS:
All of the aforementioned factors give the Lip gloss boxes wholesale prices, choosing the right company. That is because minimalist designs or Kraft or cardboard as the material for the box ultimately lower the costs. With the choice of the right company, you might get an equivalent of Lip gloss boxes wholesale prices.
