If you are the manager of a successful chain of retail stores or have proudly built your shop from the ground up – especially throughout the disruption caused by the pandemic – you know there is a lot to consider when it comes to making changes to the aesthetics of your property.
Whether you have been tasked with the job of redesigning the shop floor by a senior manager or area boss, or else feel it is high time to inject a fresh new look into your own store, then you have come to the right place. Here, for your information and reading pleasure, is a comprehensive guide to redesigning your retail store.
Concentrate on Your New Floor Plan
As you will hopefully already be fully aware, the fundamental design of your retail store’s floor plan is one of the most important features and is far more in-depth than simply the layout of your products.
Your new floor plan should be designed with customer flow and store traffic in mind, and you should also take into consideration the types of products you sell, the size and shape of your store, and, perhaps most importantly, the core target market of your business.
The three most popular floor layouts generally considered to be the most effective include the following:
- A Geometric Floor Plan
Geometric floor plans use fixtures, racks, and shelving to create an individual and innovative store design and feel, which is especially useful when wanting to showcase trending products.
- A Racetrack Floor Plan
Racetrack floor plans essentially work as one would expect from the name and encourage the customer to make a complete loop of the store on a manufactured path so that they see everything your shop has to offer.
- A Free-Flow Floor Plan
Free flow floor plans are the right decision when you don’t want to limit your store and want to retain the flexibility of positioning your products wherever you like and changing the layout easily.
Focus on Your Shop Front
Obviously, unless a particular customer has already researched your company and the products you sell and has committed to either buying something or at least taking a look, then the only reason a passer-by would enter is because of the shop’s aesthetic appearance.
There are four top tips to overhaul the appearance of the front of your store, which are:
- Replace All Signage
The most important aspect of the front of your shop is the main store signs, as well as smaller signage showcasing offers of the week and other enticements. Therefore, working with a reputable and renowned signage specialist, such as Signman in Swindon, to create eye-catching and engaging signs is an absolute must.
- Keep All Glass Clean & Shiny
Another valuable lesson to learn is that customers, consciously and indeed subconsciously, judge the front of a shop by the cleanliness of the glass, so ensure to employ the services of a professional window cleaner ahead of the grand reopening.
- Regular Change the Window Display
For local people who regularly pass through the shopping mall or street where your store is located, a tired and old window display is certainly not going to attract them to your business. Instead, at least change your window displays four times a year, ahead of the changing season, although ideally, you should strive to do this even more regularly.
Position Your Cash Register Carefully
Your main POS (point of sale) system – otherwise known as your checkout, cash wrap, or checkout counter – is where your customers complete the sale and purchase your merchandise. However, it is so much more than just a place for the final financial transaction.
Although some store designers tend to disagree, positioning your cash register at the front of the store towards the left of the shop floor is thought to be the best location. Copious amounts of studies conducted both in this country and beyond have proven that a customer naturally tends to enter a store on the right-hand side and then loop round to exit from the left – and you can use this to your advantage.
In addition to focusing on the position of your cash register, it is also crucial to plan the aesthetic appearance of the area. In recent years, profound and prolific quotes and life affirming statements in neon lights or even printed out and used as wall art have all become incredibly popular in and around the cash register area of a store.
Other ways to make this area a more sensory experience include:
- Using high-quality faux plants and flowers
- Displaying high-end products you sell on the shelving behind the register
- Encouraging the customer to impulse-buy cheaper products in baskets at the checkout
- Experimental and effective lighting effects and lampshades around the area