A Beginner’s Guide to SEO

Search engine optimization (SEO) helps you rank higher on search engines and gets your content in front of more people, which increases the chances that they will click on it and then buy from you. SEO is a powerful tool to help entrepreneurs succeed using proven strategies. SEO can be intimidating at first, but there’s no need to worry because we turned to the experts at LinkGraph for this beginner’s guide.



It’s essential to research current market trends to see the most effective SEO strategies. Look for search engine trends and SEO case studies that will help you better understand the market. This studying includes researching your competitors and what SEO methods they may be using.

SEO trend reports are an excellent place to start. You can find these by looking at the Google search engine for “SEO trend report” and sorting them based on your industry or region. These will give you a better sense of what is currently popular in the SEO world so that you can see which articles have the most SEO value.

You can also find SEO strategy advice from other SEO professionals on forums, in webinars, and through social media groups that will help you with your research. Once you’ve completed the research phase, it’s time to move to setting goals and keyword selection.

Set Goals

Setting goals for SEO will help you measure the success of SEO efforts in terms of your end goal. For example, if you want to make more revenue, SEO should focus on driving traffic to your website and increasing the number of people who buy from you.



Keyword research is the foundation of SEO. SEO is all about getting into search engines’ top rankings for a specific keyword, so first, it’s crucial to start with keywords.

For example, which keyword do you want to rank higher in the search engines? What are your competitors ranking for this term? Where does your content currently rank on Google when someone searches that word?

Once you know which keyword is your priority, SEO can start to work its magic. SEO services will then help drive more traffic to your website and increase the number of people who buy from you by ranking higher on search engines for that specific keyword. SEO can be a powerful tool to make entrepreneurs successful when implementing proven strategies.

SEO Strategy

There are many SEO strategies one can employ to increase search engine rankings. Still, a few of the most common SEO strategies include link building, getting backlinks from websites that rank highly for your desired keyword, and content marketing, producing valuable and engaging content on your website. It would help if you always considered your SEO strategies before employing them because they could negatively impact SEO.

Link Building


Building links involves reaching out to websites that rank highly for your desired keyword and asking them if you can get a backlink from their website.

For SEO purposes, it’s vital to get links from various sources to not rely too much on just one website for backlinks. You can also use SEO software from the team at LinkGraph to find websites that have linked to your competitors and ask them for a link as well. Creating guest posts on high-ranking websites is another excellent strategy for link building.

Optimizing Your SEO

With this beginner’s guide to SEO, you should be able to get started. Soon enough, you’ll find yourself ranking near the top of the list on the world’s top-rated search engines with website traffic pouring in. First, however, it’s crucial to note that SEO takes work, which doesn’t happen overnight. So, be patient, follow our guide, and reach out to the team at LinkGraph for some help.