9 Things to consider when choosing an SEO agency

It can be tough to judge the online expertise of an SEO agency by an algorithm or a simple Google search, which is why it’s wise to do your research. To get the best results for your business, you must work with an SEO agency that is as specialized as you are.

Let’s take a look at nine key areas that SEO agencies need to focus on when working with clients.

1. Social Engagement

The social landscape has changed considerably. Nowadays, more and more brands are incorporating social media into their marketing and business strategy.

But, many agencies haven’t yet learned to effectively integrate this aspect of marketing. For example, you will find some agencies either “doing it wrong” or using it only as a means to get traffic.

Keep in mind that more and more of your competitors are also using social media to market their brand.

The only way to gain visibility is to engage the followers and even make them a part of your own social community.

If you need help to figure out how to get started with your social media campaigns, you can hire an expert in social media engagement.

2. Branding and Communication

You won’t find a local SEO agency that can help you build your brand if you don’t have a clear idea of who you are and what your mission is. It’s crucial that your agency knows how to communicate with all of your customers and prospects, and in a way that generates interest.

Just like the rest of your marketing strategy, the branding part of your digital marketing needs to be as thought out as it is unique and transparent.

Some agencies are very good at this aspect of marketing like , and others do a great job in communicating their mission and vision to all their clients.

Take for example, Ezdziak Digital. This agency communicates its mission to all its clients and prospects using a clear vision of where it wants to take them.

3. Website Design

Website design is a big factor in all types of marketing. The website that you use for your business is the first point of contact that the target audience will have with your brand.

Branding isn’t just about coming up with a catchy tagline or a logo that looks nice. In fact, it’s not about these things at all. It’s about using these tactics to reach out to your audience and deliver a positive experience that will cause them to take action.

To design your own website or hire an agency, there are a few things you should consider. For example, you should think about the design of your website first.

Is your website layout appropriate for your target audience? Will your content fit their preferences? Can they easily find your contact information?

If you are looking for help with this aspect of marketing, you can try the professionals at Web Design Houston.

4. Web Development

It goes without saying that if you are paying an agency to work on your website, you want it to be optimized. This means that it’s optimized for search engines, you want to make sure it’s mobile-friendly, and that the search engines can easily crawl it.

Web developers are the people that actually make this happen for you. This is the type of service you can find at Web Development Houston.

The best way to choose a web developer is by doing your homework. Contact an agency in your area or search for one online.

While many do good work, many also don’t. Just remember that you want to hire a company with a strong reputation for web development.

5. Organic Traffic

Organic traffic is one of the most important elements of digital marketing, and it’s also something that your local SEO agency can help you with.

Organic traffic refers to people who search for your product and find your website through search engines. This traffic can be of any type and comes from all over the globe.

Since organic traffic is where you will get your business, it’s crucial that your website is optimized for search engines.

You should start with a Google search, since they can have a huge influence on traffic. If you run an automotive shop, your site can be optimized for the auto category and people searching for cars or auto parts may end up on your site.

But, a good SEO agency can also help you with a Google Adwords campaign. While the main emphasis of an Adwords campaign is to drive traffic to your site, an SEO agency can help you get more traffic by optimizing your website for the ads.

6. Paid Marketing

Many people find it hard to believe that they can make money online without having a website. That’s not the case, of course. With today’s technology, it’s easy to set up a webpage and get started promoting your business.

You can hire an agency in Houston for this, but if you are looking for a more hands-on approach, you can set up your own campaigns with the help of an SEO agency in Houston.

You can do this by hiring one of the most reputable agencies in the area and working with them. You can easily find out which digital marketing agencies are working in your city by checking out the SEO Houston website.

7. Content Marketing

Content marketing is an integral part of the digital marketing strategy. It’s all about creating valuable, informative articles and blogs about your industry and your niche.

This content needs to be reviewed by a content specialist before being published. And it’s also important that you write your content in a way that will attract visitors.

You can use a WordPress blog for your content marketing. WordPress blogs can be customized in a variety of ways, and they are particularly popular among small business owners.

You can also set up a website where you can host your WordPress blogs, so it’s easy to use.

8. Social Media

It goes without saying that social media is also a huge part of digital marketing. Although many companies like Twitter and Facebook, they need an experienced digital marketing company to set them up.

You can also utilize your social media to promote your website by adding posts to your Facebook page and engaging in conversations.

However, you should be careful not to become a spammer. Customers will be able to see when you are trying to push products, offer promotions, or promote your company on social media. You will also want to avoid branding your social media with your website to avoid confusion and becoming less trusted.

9. Content Promotion

Like your website, you can also promote your content by creating various types of content. This type of content can include:

• Ebooks

• Course Creation

• Research

• Product Reviews

• Content Blogging

However, you will need to edit your content according to your audience and industry. For example, some industries like real estate require a lot of information, so a blog might be more beneficial to them than a site promoting wine.


As you can see, digital marketing is one of the most powerful tools of marketing today. Not only does it affect an individual’s psychological behaviour, but it also can influence real-life actions. It should be noted that digital marketing is not the same as digital marketing. Digital marketing should not be used to create webpages for free or without proper analytics.

People may see you as an unfair business if you are using free websites to promote your business. If you would like to make an educated choice, it is best to contact an experienced digital marketing company. They will be able to understand your goals and needs and will help you create the best digital marketing plan for your business.