9 Features Small Business Websites Should Have

Are you wondering what a website for your small business should include? Click here for nine features small business websites should have.

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The average bounce rate for business websites is a little over 41%. If you’re not familiar with what a bounce rate is, it’s the number of users that leave your website after only viewing a single page. 

There are many reasons why someone might leave a webpage. The biggest one is response times. If your web pages are slow to load, users aren’t going to bother. 

If your site is too self-sufficient, users will quickly get what they need and leave. 

To reduce your bounce rate, you’re going to have to use the best features for small business websites. Continue reading to learn what you need. 

1. Business Information 

Customers aren’t going to stay on your small business site if they don’t know why they should bother. This is where your about page comes in. 

It will give your users the story behind your company and tell them how you stand apart from your competition. If your company has received any special awards, your about page is where you’ll show them off. 

You should also include a contacts page that contains your email address and phone number. This way, potential customers can get in contact with you and ask questions about your goods and services. If you have a brick-and-mortar store, display your physical address somewhere on your site. 

Customers may not always remember your company’s name, but if you include a nice logo on your homepage, they will remember that. 

2. Domain Name

Just because you can make a free website on Wix and WordPress doesn’t mean you should. While you’ll have a ton of great website features to choose from, you won’t have access to the most important one. 

A domain name. 

Your domain name is the URL that shows up in the navigation bar at the top of web browsers. Having one of your own will improve your brand image, and search engine algorithms will reward you for it. 

When choosing your domain name, make sure that it’s easy to spell, so users don’t get lost while trying to find you.

You also have to ensure your name of choice isn’t taken. The best way to find an unregistered domain name is to get creative as possible. 

3. Search Bar

Some users will come to your site who know exactly what they want and will quickly become irritated if they have to navigate through several pages to find it. 

To accommodate these users, consider implementing a search bar at the top of your homepage. This will allow users to type in what they want and go right where they need to go. 

4. Products and Services Page

Going off our last point, some users will find themselves on your webpage without knowing what they want. They may not even be aware of what goods and services you offer. 

That’s why you’ve got to tell them. Give them a goods and services page that lists everything your company has to bring to the table. 

Begin the page with a short explanation of what your company does. Instead of listing everything out as one paragraph chunk, present them using bullet points. 

5. Optimize for Mobile

About three-quarters of people in the world use their phones to browse the web. That means you’ll be missing out on a lot of traffic if your website design doesn’t include mobile optimization. 

Start the optimizing process by adjusting the size of your web pages to work with phones and tablets. Consider using a drop-down menu format as well. 

Be warned that optimizing for mobile isn’t for the faint of heart. If you can’t seem to make it work, you can find web design services here that will help you out. 

7. Engaging Content 

A great way to bring new users to your site is to prove that you are an expert in your field. You can do this via blog posts and other forms of engaging content. 

Visit online forums related to your field to find out what people want to know about it. You can use this information to create informative guides. 

Use keyword tools to learn what customers are typing into their search bars to find content related to your products and services. You’ll target these words when writing blog posts. 

8. Call to Action 

A call to action is a convincing statement that leads users to perform an action. This could be something along the lines of “book a free consultation” or “sign up for our mailing list.” 

Whatever call to action you use, make sure it’s clear and pair it with a button that users can click on. 

9. Images

Without images, your website will look plain and sad. There’s nothing there to spice it up and add visual interest. 

If you use a mixture of photos and text, users are more likely to process the content. You can also use high-quality images to show off your products. 

You do need to beware of large file sizes. If you have too many big images, it will slow down your site and cause more frustration than awe. 

The Best Features for Small Business Websites

Using certain features for small business websites can attract new users and reduce your bounce rate. 

Use high-quality images, include a call to action, create engaging content, and don’t forget to optimize for mobile. If you find that you can’t implement all these website design ideas on your own, don’t be afraid to reach out to a company that can help. 

For more ways to bring people to your business site, visit the Technology section of our blog. 

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