With the many advantages of digital transactions, most people want to move their businesses online. Online investments have improved client service through great flexibility and many other benefits.
On the other hand, conducting your business on the internet is not always easy. Entrepreneurs have to meet many challenges. In some cases, customers leave the website or cancel their orders when they cannot complete their payments.
Make the business transactions easy for your customers to prevent them from abandoning their carts.
Here are eight ways you can make online payments seamless for your customers.
1. Provide Many Payments Methods
Offering many payment options for your customers has its benefits, such as increasing your geographical coverage. Services of various payment gateways differ depending on geographical locations. If your business operates internationally, you should allow your customers to pay using their preferred payment gateway and currency of choice.
When they have the flexibility of payment, it enhances their customer experience. The checkout will be a breeze for your regional and international customers. You can check international merchant account for safe payments and learn how to integrate safer checkouts on your eCommerce website.
With many payment options, customers feel safer giving out their data if the gateway is PCI compliant. As a result, you will drive your conversion rate.
2. Remove the Requirements to Sign Up Before Checkout
Making it a must for customers to create an account before purchasing on your eCommerce shop, the chances are that they will not. Instead, they will look for a site that does not have this requirement and purchase their products there. Try to give them an option to check out as guests. You can send them a registration link via email to allow them to sign up at their will.
3. Only Collect Necessary Information
If your customer has to register when purchasing on your page, ensure they only provide vital information. Their name and email address are enough to create an account. In case you need further details, let the customer know why you need it.
An example is the telephone number. Many consumers do not know why they need to provide it, thinking it might fall into the hands of spammers. As a result, they may avoid registration and checkout altogether.
4. Make the Checkout Page Clean
Your checkout page should be the end of the sales circle. Therefore, you do not have to distract them when they are on this page, given that the concentration span of people these days is low. Refrain from putting up any ads here.
Pop-ups are annoying. Customers have to take action, and most of the time, they think that clicking them is a step closer to jeopardizing their privacy. Customers will abandon the carts because of annoying ads. These days, search engines penalize websites for showing pop-ups on mobile sites.
Distractions make you lose on your potential leads. They interrupt customer sessions, and they may forget to complete the purchase. Also, eliminate the navigation on the checkout page. With so many links, a customer can click and move to another page before checkout. The only clickable items on the page should be Pay and Cancel.
5. Ensure Customer Privacy and Security
It is paramount to comply with PCI Security Standards Council standards enforced by payment card companies. Consequently, you need to have a Secure Socket Layer certificate for your site. The certificate guarantees a safe connection and encrypts credit card information.
Securing your customers’ privacy helps you meet compliance requirements. Website security enables you to maintain and promote the value of your brand and also strengthen it. As a result, customers will make the payments faster.
Without such security assurance, they would see warnings on the browser that their information is unsafe, making them cancel the order.
6. Leverage Blockchain
Most online businesses today have embraced blockchain technology for secure global payments. With blockchain, you will enjoy advanced features like increased anonymity, faster transactions, and custom behavior through smart contracts. Blockchain eliminates instances of single-point failure.
With a digital payment option, you will sell more. Customers who experience service blockage from various payment gateways will find digital currency a viable option.
7. Make the Process as Short as Possible
Ensure you keep your customers on your website during checkout. Because of data security, they may not like it when redirected to third-party websites for payment. They may also get worried and think that they are paying for a different product. If you accept credit cards, let the process end in one instance.
8. Make the Forms Easy to Fill
Often, buyers make mistakes when filling out the information on the checkout page. For example, they may key in the wrong cell phone number, zip code, etc. It should be easy to fix these errors once they have discovered them, even if they click on the next page. Integrate an app that highlights the errors to notify the customer.
There is always a need for merchants to make online payments as simple as possible for their customers. Focus the attention of your customers on the products they are buying and make it easy to pay.