We can feel love in the air around February. Lovers and friends exchange gifts, chocolates, flowers, jewelry, etc., in honor of Valentine’s day. While the popular western holiday has become known for cards and romantic dinners, it also presents an opportunity for custom merch and accessories sellers. Now, if you are wondering what the event has to do with your merch business, then listen to this – the National Retail Federation reports that people buy Valentine-themed merch and accessories like custom socks for partners, friends, and pets. It might be surprising, but it is a fact, and you should leverage it.
Why Valentine’s day socks?
Everyone knows we celebrate Valentine’s day on February 14th and consider it the most romantic holiday. Although it is related to a Christian martyr, Saint Valentine of Rome, in the modern world, people celebrate it as romantic and platonic love.
- Over 50% of people in the US celebrate it.
- It is one of the most spending events in the US, with over $21.8 billion.
- They spent $4.8 billion on children, classmates, teachers, co-workers, pets, and others in 2022.
- Average spending is around $175.4.
- Young people buy roses, candies, and custom items to showcase their love instead of jewelry because of less purchasing power.
- The demand for custom socks for pets goes high during this period.
- 20% of people get personalized socks as gifts for friends, family, and co-workers as a fun way to express their feelings.
- Statistics show that almost 12% of all single shoppers will buy anti-Valentine’s merch and accessories for themselves.
We are not saying that you will become rich by selling custom socks for Valentine’s, but it would generate enough sales to keep you buoyed for a few months.
What makes custom socks suitable for Valentine’s day?
Affordable: Custom socks are budget-friendly items, unlike jewelry that might cost thousands of dollars. When people start dating, they want something less expensive that does not ruin their budget, and youngsters do not have that much to spend. But people expect a gift, and personalized socks are perfect for those.
Variety: The shopping behavior of modern consumers has changed over the years. People dislike traditional generic items and want something unique. Valentine’s day custom socks fit the situation with variety and versatility. They can buy from materials like cotton, polyester, cashmere, merino wool, etc. Candies and roses will not provide as many likes and comments as personalized socks.
Inclusive: As mentioned earlier, people celebrate not only the day with their lovers, but with friends, family, pets, etc., and Valentine-themed custom socks are ideal for everyone. We can not give personal gifts to platonic relationships but can present socks.
Design tips for Valentine’s day custom socks:
One of the best ways to express love is with face socks, but as a seller, you can not rely on them because it is challenging to create individual orders. Instead, concentrate on the theme. It is easier and more profitable to order custom socks in bulk. Promoting also becomes straightforward. Here is a collection of the top-selling designs.
- Hearts symbolize love, and it is no surprise that it is one of the most popular themes. As the idea of Valentine’s and romantic love took shape during the medieval period, people started associating it with love. We know the red heart as the seat of emotions. It is synonymous with the event. Use it for customizing Valentine’s day socks.
- Chocolate: People believe as an aphrodisiac food since the Aztecs. European royalty used to give to their lovers. The tradition has stuck since, and now people use them to show love and appreciation. Chocolate-themed custom socks are a fun way to show your feelings. Use dark colors and heart-shaped candies to make the design unique.
- Cupid: After hearts, no symbol of Valentine’s day is more popular than Cupid. Though the traces go back to Greek and Roman mythology, the icon went from being a handsome god to a child in modern times. People believe that if he shoots you with his arrow, you will fall in love with the next person you meet. The winged child is a favorite of people and makes for a lovely artwork for customizing Valentine’s socks.
- Roses represent love, romance, and deep human emotions. For example, people give red ones to their lovers, yellow to friends, and white symbolizes peace. It was sacred to several mythological goddesses. They make lovely designs for Valentine’s socks.
- Valentine’s day phrases in romantic fonts like Samantha script font family, Cinque Donne, Rosalinda script, etc., and other elements, create the perfect socks. Romantic messages on merch and accessories are the most popular ways to express love and emotions. It is no surprise they sell like hotcakes.
- Romantic movies and TV scenes: Young people love these. Their artwork makes one of the top-selling custom merch and accessories. However, you will require a license or permission to bulk production. You can use classics with an expired license.
- Him and her: Couples like to give and wear these. It will make lovely custom socks.
- Anti-valentine: Do not forget all the people who are single or dislike the day, but celebrate as a compulsion.
Marketing tips for Valentine’s day custom socks:
Prepping for the event is like preparing for another major retail event. Start early to catch attention and make a few bucks. Often people will buy from online shops, so you have a few seconds to catch their eyes.
Give your store a romantic makeover: Whether a physical or online store, indulge in the theme. It will enhance their experience and motivate them to buy. Use a different page for the online store; it is easy to list and delist.
Highlight Valentine’s day socks by making them the center of attention in offline and online stores. Pop-ups, banner ads, etc., works like a charm. Keep them along with other relevant items in brick-and-mortar stores. For example, near the chocolates and flowers to get their attention.
Offer special promotions like discounts to reward customers. People love getting free stuff, so giving away with any other big purchase will also work. Use limited-time offers to generate the fear of missing out.
Get creative on social media to build hype about the holiday and socks with fun and eye-catching photos, videos, graphics, and information. Keep it fun and romantic while engaging with your audience. Fun polls and asking questions provides high engagement. You can also offer them as prizes for a few.
Market early: Do not think you will be alone in selling custom socks for Valentine’s. You will face fierce competition from many big and small businesses wanting to use the opportunity. Starting soon will provide you with a competitive advantage.
Cross-sell and upsell: It is easy to sell when people are in the buying mood. You would have various items in the shop that can feature as a set. Create Valentine’s day gift boxes with custom hoodies, t-shirts, caps, beanies, keychains, etc.
Target every customer, like single, early, and late shoppers. Do not forget people looking for late or cheap gifts; promote your custom socks to those.
Valentine’s day is one of the most spending events when people gift their loved ones, friends, co-workers, and pets. Many want to give unique presents, and custom socks with Valentine’s theme are perfect. The success will depend on planning and the quality of socks – you want people to return to your business. Please do not treat it as a one-time event and connect with a reliable manufacturer. EverLighten has helped startups, large companies, nonprofits, sports teams, colleges, universities, celebrities, and individuals for over eighteen years.
Trendylake is an online retailer specializing in custom apparel and accessories related to the latest topics like BLM, LGBTQ+, voting, etc. Since Christmas is one of the biggest holidays, they were looking for a manufacturer to help them with themed custom socks and accessories. But, they could not find one because of the short delivery time and small batches. Our experts advised them about designs, heights, materials, and styles and delivered on time. They had a successful season and thanked us.
Read the full story https://everlighten.com/blogs/success-stories/startup-trendylake.
Partner with EverLighten for Valentine’s day custom socks:
Budget-friendly: We customize socks in our factory, which helps customers to get the best prices.
Excellent quality: Customers get custom socks with the best materials, production, and packaging.
Timely delivery: our factory helps deliver every order in the minimum time.
Around-the-clock service: Customers can contact the support team anytime for their queries.
Customer-central: We love helping people create their dream socks.
Unlimited customization: Customers can customize every aspect of the custom socks- materials, shape, sizes, colors, etc.
MOQ: We offer the lowest minimum limit in the industry; customers can order as many socks as they need.
Worldwide shipping: EverLighten delivers worldwide, and you can track the orders with an online tool.
For more information, queries, and orders, visit https://everlighten.com/collections/custom-socks.