8 Social Media Content Ideas For Lawyers

Billions of people scroll through their phones, consuming content every single day. These are people who could potentially be your clients.

As a lawyer, it may be difficult to find ways to use social media to grow your audience. We’ve put together a helpful list of social media content ideas for lawyers.

  1. Write Informative Articles On Your Blog

Your blog is one of the best ways to share information. It can provide more in depth information that people are searching for online. These articles can be shared on platforms like LinkedIn and Facebook.

Furthermore, it’s especially beneficial to your website’s search engine rankings. Having helpful, SEO-concious content can help boost your site.

Start by doing keyword research to find out what people are actively searching for. Then you can start writing articles based on popular inquiries. It may be beneficial to hire a website design company for your law firm.

These are skilled professionals who will help with your website ranking and lead generation.

  1. Create Short Videos Educating Your Audience

Attention spans iare getting shorter every year as a product of instant gratification. Short videos on platforms like TikTok or Instagram are a great way to share snippets of information that could be useful to viewers.

Think about frequently asked questions from your clients. Use these as a template to help answer them for the general public.

  1. Post News Stories Related To Your Niche

There’s a lot going on the world right now. Your job is not to persuade people in any political direction. However, you can inform them on the latest news. This is a way to separate yourself as an industry leader.

You’re already staying up to date with the latest amendments in legislation, so be one of the first people on social media to share about it. People will start to follow you as a way to gather insightful news.

  1. Share Behind The Scenes Photos

There is something to be said about humanizing someone in such a prestigious field. Sharing behind-the-scenes photos and videos can give more insight into you as a person or your firm.

You can share things like how you spend your work day or where your firm holds meetings. These types of posts are usually some of the most well-performing as it makes the experience more relatable for a potential client.

  1. Ask Questions From Your Followers

When posting content on social media, you need to have a clear call-to-action (CTA). This is what will spark engagement. Asking questions from your followers is a great way to do this.

It could be simple things like how people take their morning coffee or more emotionally-provoking questions like how long it took after getting into a car accident before they felt comfortable to get behind the wheel.

Asking questions is also a great way to get feedback from followers. Even asking what types of content they want to see from you will provide you with better ways to support your audience.

  1. Recommend Products

This will depend on the type of lawyer you are and the clients you work with. For instance, if you’re a tax lawyer, you may be able to recommend the best software for small business owners.

If you’re a family lawyer, there may be helpful books that you can share with your audience.

  1. Link To Podcast Episodes

A lot of lawyers are taking a new approach to how they share content. Podcasts have become an increasingly popular medium over the last several years. As of 2021, nearly 177 million people in The United States listen to podcasts regularly.

Every time you post a new podcast episode, share it with your audience. If you don’t feel that starting a podcast is a good approach for your firm, you can always link to other podcasts your audience might find helpful.

  1. Talk About Your Email Newsletter

Your email newsletter is one of the best ways to actively stay in contact with your audience. An email list is considered to be another “touch point” with potential clients.

The important part is incentivizing them to sign up. They need a reason to want to give you their email address. You can do this by providing your followers something for free, such as an eBook or offering a free consultation for new clients who sign up for the email list.

Conclusion

It’s helpful to understand that when it comes to social media, it’s about creating a community. Your goal is to share both educational and entertaining content that will keep them wanting to come back for more.

Most importantly, always have a goal in mind. How you measure success on social media could greatly change what your marketing strategy is, which can change the type of content you want to share.