7 ways to save money on content marketing

Content marketing makes you and your customers best friends and lays the foundation for out-of-the-box loyalty, helps you share company values and rebounds from the competition. However, how can you make content marketing production cheaper? Lead Marketer of case study writing service tells in  the article.

1.Start a corporate blog

Your task is to use all the free sites on which potential customers can find you. To attract attention, you do not need to spend a lot of money and create a separate site.

Today’s reader is hard to please – even the most useful material can be spoiled by old-fashioned images and unreadable fonts, so use sites that have already become popular. For example, social networks or blogging platforms like Medium.

You can also start with a blog on your site. This, too, is a useful step, because then the content stays with you forever and won’t disappear at the behest of a third-party site.

2.Optimize your texts

If you have a website, check the most important pages, main sections, subsections and sections with the most popular products for SEO compliance. They should be perfect so that search engines are happy to show you in search engine results.

Understand SEO trends – one well-optimized text will attract much more traffic than five idle posts without keywords, logical structure and formatting.

Creating an RSS feed, optimizing for Google Discover and incorporating Open Graph tags can help your content get closer to your target audience.

3.Create content based on other content

Don’t write articles from scratch, master curation – collect, organize and republish information from other sources that fits your field. Analyze your competitors, find useful posts for your social media and improve them.

You can collect several articles and make digests of them or compile your own text. You can convert formats, for example, watch a video and take the main ideas out of them, turn the article into a presentation, make an infographic or even draw a comic strip on a subject related to you. The main thing is to ask the authors for permission.

4.Repackage your old posts

Everything new is well forgotten old. Analyze your site’s most popular posts and repackage them. You can turn an article into a presentation, comic book or infographic, make it the main topic of a live broadcast, or make it into a checklist.

Supplement the old post with new information, remove all irrelevant data. Even Pepsi in 2021 decided to reuse that same Christmas clip from last year, go for it!

5.Use photostocks and graphic editors

Even a paid subscription is much cheaper than hiring your own photographer or designer. Canva can help you make a beautiful layout, checklist, or business card. And photostocks do not stand still – apart from the most famous Pixabay, Pexels and Unsplash, pay attention to other image databases, including foreign ones.

6. Split one topic into several parts

This will help save time. It’s easier to deal with one topic and devote an entire series to it than to cover several areas.

For example, if you’re talking about how to choose a Christmas tree, don’t write three of the same text in different words. Think about the product from the reader’s point of view and the problems they face. In the case of a Christmas tree, talk about how best to preserve the tree, where to put it, and what the alternatives might be – for example, how a spruce differs from a fir.

7. Put your energy only into what is really interesting to the reader

Analyze your own and other people’s publications, try to understand what is valuable and useful for the client. Do less, but better. Ineffective content is wasted money.

Instead of another post about how you are better than your competitors, tell your customers how you solve their problems. For example, how you helped John Smith go to university, find a job, learn a skill, insulate a house – depending on your expertise.

How and how much can you save on content marketing?

  • Publishing on your blog instead of third-party sites – saving up to 2-3 months on approvals and up to 500$ on copywriting and editing services.
  • Optimization of texts – saving up to 100$ on advertising for each unit of content.
  • Photostocks – savings up to 500$  on the services of designers and time for approvals.
  • Learning your target audience and effective themes – that could save you up to 8000$, which you could have spent on contextual and targeting advertising.
  • Search for new channels – up to 35 000$. They can be spent on ineffective advertising, barters or a bunch of content, and instead you can just find the right channel of traffic, which will bring the right people almost for free.


If your company has gotten into content marketing, and your budget allows for a lot, that’s a good thing. If you don’t have those boons, start with something simple – a corporate blog. And you don’t have to create 5 articles a week, instead focus on SEO optimization.

Are a few articles bringing you 80% of your traffic and conversions? Try to link to them in new materials and promote these materials on other sites. Maybe you should turn one quality article into a book guide with extras, an infographic or a landing page. Try different formats.

Do not waste time creating images, if you have nothing to show – use photostocks.

Fill out product cards with AI, don’t burden your employees with extra work.Study the demand in your niche, pick topics for your target audience.

Things are never as bad as they seem about content marketing if you know what efforts you can optimize. Save wisely, and it will all work out!



TBN Editor

Time Business News Editor Team