Would you like to increase traffic to your online store using Google advertising? Here are 7 tips that will help you choose a Google Ads agency wisely, without making any mistakes.
1 – What are the advantages of using a Google Ads agency?
To manage online advertising campaigns on search engines, it is crucial to have expertise in the field of SEA (Search Engine Advertising). Configuring each campaign according to its objectives and selecting the right keywords to position yourself are not easy tasks for a novice in web SEO.
Although you can try several methods to find the most effective formula, including ghostwriter services, you may end up spending more than you planned before seeing significant results. On the other hand, using a Google Ads agency (formerly Google AdWords) guarantees efficient management of the advertising budget and optimal profitability of campaigns.
So, a Google Ads agency or consultant can help you:
- Create, optimize and manage your online advertising campaigns
- Manage budget and commercial links daily
- Integrate the latest Google updates into your online advertising strategy.
2 – The Google Ads agency must have experience in your field of activity.
Now that you are convinced of the importance of using a professional to manage your online advertising, it is time to choose the Google Ads agency that best suits your digital business or e-commerce.
Start by reviewing the agency’s portfolio: does it have experience with companies similar to yours or with a business model comparable to yours? Does she work more with large companies, SMEs, VSEs or start-ups?
Make a shortlist of agencies that have experience working with businesses of a similar size to yours, and preferably in your industry. Avoid going with an agency that has only worked with large engineering firms if you are a small business selling board games, for example.
For businesses similar to yours, look at their performance: can you easily find their organic or sponsored content by typing in keywords related to their business? If you notice that the company’s SEO is of quality, this already constitutes a first positive indicator in favour of the agency which supported it.
You can even go further by contacting a representative of the company to get their opinion on the quality of the work and the professionalism of the Google Ads agency.
3 – It is important to check that the SEA agency has expertise in natural referencing.
SEO (Search Engine Optimization) is an optimization technique for the natural referencing of web content without resorting to paid advertising. Combining an SEO and SEA strategy can be advantageous for your business, because these two techniques are complementary.
It is advisable to choose an agency that has expertise in SEO, in addition to its Google Ads service. You can check if it offers services to improve the natural referencing of your site. Even if you only use its Google Ads service, an agency that masters both SEO and SEA is probably more competent in terms of SEO on Google and will be able to provide you with relevant advice on the choice of keywords.
4 – It is recommended to check if the SEO agency has Google Partner certification.
It is worth checking if the SEA agencies you are interested in have Google Partner certification, although this is not an absolute guarantee of quality and results. The criteria for obtaining it are quite simple for an agency with several contracts in progress: having spent €10,000 of budget on Google advertising over the last three months, obtaining an optimization rate of at least 70% on its Google administrator account Partner, and certify half of its Account Strategists on Skill shop. However, this certification is a good indicator to guide you in your choice.
It is important to note that Google Ads certification and Google Partner certification are not equivalent. Google Ads certification is a professional recognition obtained after following training provided by Google on the subject, while Google Partner certification is a specific label granted to agencies meeting the aforementioned criteria.
5 – It is important to check that the SEA agency you are considering choosing is transparent about its prices.
Carefully comb through the contracts offered by the SEO agencies you are comparing to avoid unpleasant surprises! In fact, an agency can be remunerated in two different ways:
The deposits you pay for setting up the campaign; Monthly commissions on results, the percentage of which can vary from 10 to 35% depending on the agency.
Don’t forget to check if there are other additional costs that could be added to the deposits and commissions.
Note that most agencies require a minimum contract length or minimum investment amount to cover their initial set-up costs. It is important to find the happy medium that best meets your flexibility and cash flow requirements.
6 – Choose an SEO agency that offers regular monitoring of your Google Ads advertising account.
When looking for an agency, it is important to check the level of support they offer and their involvement in the process of optimizing your campaigns. To do this, it is recommended to pay attention to the following points: Does the agency promise you regular follow-up with the sending of complete reports or regular video conferences to discuss the results, rather than a simple e-mail with raw numbers? Does it implement an iterative process in its strategy, with dedicated moments to take a step back from current campaigns? Does it inform you about what works and what doesn’t, as well as where improvements can be made?
7 – It is important to make sure that you have confidence in her.
During your first call with an SEA agency, it is important to feel confident in your discussions. Do not hesitate to ask several questions to ensure the quality of the collaboration. Here are some examples of important questions to ask:
Do you have access to your Google Ads and Google Analytics account to monitor performance on your end?
Do you own your Google Ads account? This is important to avoid losing all the work carried out in the event of termination of collaboration with the agency.
Do you have a single contact who guarantees rigor and relevance in monitoring, without loss of information?
Does the agency ask you specific questions about your company, your business model or your ideal clients? This data is crucial to setting up an effective Google advertising campaign.
Remember that trust is a key element in a successful professional relationship, so take the time to choose the SEA agency that will best meet your needs.
Conclusion
So, are you ready to choose your Google Ads agency to boost your website traffic and sales?
If you want to boost your traffic through Google Ads campaigns created by professionals, we can help you! Do not hesitate to contact us, we will be happy to answer you!
