Most businesses are witnessing a bad phase due to the pandemic that has struck the world. With social distancing guidelines being enforced, many are not sure if they will be able to witness any growth. In fact, stats reveal that 41.3% of businesses reported that they were temporarily closed.
However, there are some ways in which you can ensure that your business grows even during this time:
1. Follow the guidelines meticulously
The foremost thing that you need to do is to ensure that your business is following all the social distancing guidelines being recommended by health experts and governments. This is key to maintain the health of your staff. Your staff needs to be in the best health for them to be productive enough to help the business grow in these tough times.
Not following guidelines could lead to some of your staff members falling ill which will slow down your business and you won’t be able to achieve your growth objective.
2. Motivate Your Team
It is only through the combined efforts of you and your team that your business will be able to grow despite the current situation. During these times, it is easy to lose productivity for various reasons. You need to keep your team engaged but not burdening them with too much work.
Try to personally get in touch with each of your employees. This will help in developing a personal connection and they will work with more passion, thus, benefiting your business.
3. Cut down on cash
To enforce social distancing norms, most people are trying to use as little cash as possible and are instead engaging in digital cash transfer. Make sure that your business is fully equipped for this. During the past few months, numerous businesses have failed to get payments simply because they didn’t have a method to accept cash digitally in place.
Offer your customers several options to pay you digitally- PayPal, Google Pay, Apple Pay, and other popular options. This will ensure that you don’t lose out on business and keep getting paid on time.
4. Boost Your Online Presence
Having a strong online presence has been an important factor for the growth of businesses for quite some time now. At present, it has become even more important. With very few other ways to promote your business available, you need to go online.
Create social media profiles on different platforms. Publish content related to your field of business and try to get the attention of groups of people who’d be interested in being your customers.
5. Create A Digital Business Card
At present, there are no networking events taking place. This means that there is no way for you to share your business cards with potential customers or business partners. Creating a digital business card will help you solve this problem.
In fact, it is much more effective than a traditional business card as you can share it with a large number of people through the internet. Having a digital media card will help you promote your business and maintain social distancing at the same time.
6. Communicate your strategy with customers
It is important that your customers know about the steps you are taking to ensure the safety of both your employees and them. If you fail to get this knowledge to your customer base, they won’t get the assurance of purchasing from you. You won’t be able to acquire any new customers as well.
You need to make use of your social media profiles and your website to inform people about the measures that you are taking and assure them that they can safely engage in business with you. Customers of other similar businesses will also get attracted by this and your business could gain a lot of new ones while retaining the existing ones.
7. Get a loan
It might be possible that you haven’t been to have a steady cash flow in the past few months. It is important that you invest some more money into the business to boost your digital promotions and follow the other tips that are mentioned above.
You can approach a bank and apply for a loan. It is up to you as to the kind of loan that you think would be right for the business at present. Doing this will help you to pump some more cash into the business and grow during these tough times.
Make sure to follow these tips and witness growth in your business even in this tough scenario.