Are you in the process of creating a website? Wondering whether you’re doing it right? If so, you’re in the right place.
Below, we’re going to discuss the specifics of functioning websites, showing you the characteristics that all successful websites have in common. Ready? Let’s get into the basics of successful web design!
1. Mobile Responsiveness
In this day and age, a large amount of internet use occurs on phones. That said, computers and laptops still receive substantial amounts of internet traffic as well. For this reason, when creating your website, you need to make it so that it displays well on all devices.
This is known as website responsiveness, and it’s been a necessity for any website over the last 5 to 10 years. This includes not only freshly made websites but websites that were already in existence.
When a website isn’t responsive, its text and design elements don’t show up in large enough on mobile phones. As such, phone visitors have to squint and strain in order to see them.
Rest assured: if a web visitor is straining in order to see the info on your website, he or she is eventually just going to click out of it.
2. Fast Load Speed
You click on a link . . . and you wait . . . and you wait . . . and then you get tired of waiting and you just hit the exit button. What has happened in this scenario? The website’s slow load speed has turned you off, causing you to avoid that website entirely.
This highlights the importance of fast load speed. The faster a website loads, the less frustrating it is for its users, and the more likely it is that those users stick around for a bit.
Your website shouldn’t take any longer than 5 seconds to load. However, ideally, each of its pages will load up within about 2 seconds. Test your website on a site such as gtmetrix.com and then make changes as advised.
3. A Decluttered Design
When it comes to creating an attractive and engaging website, clutter is the scourge of the earth. The more cluttered your website is, the more difficult it will be for the visitor to engage with. The more difficult it is for the user to engage with, the quicker he or she will exit out of it.
For this reason, if you want to make your website a success, you need to keep clutter to a minimum. Space out separate design elements, make use of white space and employ headings.
One of the biggest mistakes that new webmasters make is failing to utilize enough photographs. When it comes to creating a website, photographs are just as important as text. In some cases, they’re even more important.
Photographs are important as they can help to inform the visitor without forcing him or her to work too hard. They help make the website scannable, ensuring that every individual piece of text doesn’t need to read. The more scannable a website, the more inviting it is to the user.
Generally speaking, you should use between 2 and 5 photographs on every one of your web pages. These photographs should be well-lit, high-quality, relevant to the subject matter.
You can find free, high-quality images at sites such as unsplash.com and pixabay.com. You could also, of course, take your own photographs.
5. Good Hosting
In order to get your website online, you need to upload its files to a host. There are all sorts of hosting companies out there, some of which provide excellent service, some of which provide poor service, and many of which fall somewhere in between. If you want your website to be as successful as possible, you’re advised to opt for the former.
Yes, you will pay a little more for high-end hosting. But due to the benefits provided by these high-end hosts(maximum uptime, high load speeds, management services, etc.), they’re generally going to give you your money’s worth.
If you plan on growing your website over time (and you probably are), you’re advised to opt for hosting with unmetered dedicated servers. Servers such as these will enable you to expand your website seamlessly, providing you with more bandwidth as it’s needed.
In the end, the point is: hosting matters. It’s not all created equal. The choice you make will have a seismic effect on the functionality of your website.
6. Strong Brand Presence
Another thing that successful websites have in common is a strong brand presence. In other words, they possess instantly recognizable colors, logos, and taglines, and design elements.
Why is brand presence important? Because it helps ensure that visitors remember your website. If they associate your brand with, say, yellow and red, they stand a better chance of remembering it later.
Conversely, if your brand has no strong color scheme, it’s going to be like thousands of other websites online: bland and forgettable.
You need to think of your website as a business. Like any business worth its salt, it needs to have an identity that is unique to it.
7. Solid Content
Last, but certainly not least, your website needs to have solid content. If the content isn’t interesting, visitors will not come back. After all, no one visits a website solely to marvel at its design.
Base your website around a niche and create content that answers questions within that niche. Use written content, video, infographics, and otherwise to keep your visitors on their toes. The more variety you display, the more appealing your website will be.
Learn from the Successful Websites
If you want your website to be successful, you have to learn from already successful websites. By taking your cues from these sites, you set your site on the winning path. Implement the above-reviewed characteristics and you’ll be reaping rewards in no time.
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