Online courses, such as MOOCs (Massive Open Online Course), e-Learning platforms or virtual campuses are presented as an ideal option to continue training at your own pace and subject of interest. That is why selling a virtual course requires a dynamic strategy in a market that is increasing.
How to sell a virtual course?
In recent years, the demand for online training has increased, as well as for experts who want to share their knowledge and experiences. Online training and education is also presented as an entrepreneurial opportunity.
The main reasons are: on the one hand, that you are creating and strengthening your personal brand, that is, the expansion of your image; on the other hand, it serves as an independent business model in a lucrative industry.
The income that you can generate depends on various factors such as: the quality of the course, quantity and theme of the course, even the time of year influences. A relevant factor is also that you find your niche as an e-Learning expert. Here are some simple tips to sell online courses from your own website:
1. Detect needs: before creating any course, research and know the interest of the students who are training online, since they will be your potential clients.
You can do a little research and find out if the course you have in mind already exists, and if so, define what you can integrate to differentiate yourself or even improve it and use that “extra” as a platform.
If you consider it necessary, in addition to being very useful, you can ask your audience what they want. You can obtain this information by conducting surveys, contacting by mail or through other tools that allow you to collect background, expectations and learning needs.
2. Attract with valuable content: this is essential when selling online courses. Why? Because by offering a free sample of your course content, you will attract your potential client. Therefore, you must show them a content that teaches so that the client, wanting to learn, chooses you as an option.
A benefit of sharing this content is the approach you can have with your future students, they will know your way of teaching and your style. So when they take the course, they will already know you and know what to expect from the course.
Paying for a course without knowing what to expect can be a risk students won’t want to take, and it’s totally understandable.
3. Present experiences: one of the goals when selling a virtual course is that more students enroll. A creative proposal then, is to show that what your course offers is real and achieves the expected results.
You can ask some of your students to share their experience by participating in your course and then you can post it on the website. This will give future students more confidence to enroll, having as a precedent the experience of satisfied students with the course and their learning experience.
There are audiences that will not want to be the first to take a new course; therefore, for this type of audience, presenting the benefits through the testimony of other people will give them more confidence and interest to enroll.
4. Develop personal image: if you had not considered it, this is a factor that you should have as a priority. Even if your course is well designed and offers valuable content, students will also consider the brand image you project.
Trust and credibility are characteristics that will strengthen your brand, so you must cultivate it. This is not just for the purpose of “making a name”, better yet, students will be able to know immediately that the course you offer is of high quality.
Building a brand can take time, but managing your online presence and reputation will pay off big. Ask students for positive reviews and associate your brand with quality learning in virtual courses. There is no doubt that people will want to take your courses.
Consider that your visibility on the Internet, the number of visits to your blog or page, the number of subscribers, interaction on social networks and the level of satisfaction of the students who have taken your courses, will contribute to having the projection you want.
5. Share information: many people may be interested in the content of the course, but very few will decide to enroll if they do not know what quality of content they will be receiving.
In this case, you can offer small training pieces such as info graphics, guides, among others, that serve as excellent examples of materials and that are valuable in content and that will serve to attract a future audience to your course and your database.
The content must be relevant as this will cause the future student to be interested in the main product, the virtual course. Make this material available on your home page or blog, on social media or via email to keep in touch with your audience. Generate interest and when you consider it convenient, present attractive offers for enrollment.
6. Create a Landing Page: a necessary resource to sell a virtual course
The “landing page” is a key resource, and necessary, to promote your virtual course and an excellent complement to the strategies mentioned above. A landing page is basically a page created to which you want to lead the future client, it could be said that its function is to be a “sales page” that attracts “leads “, that is, it converts a visit on a subscription or purchase.
These types of pages are focused on leading the customer to a “call to action”, that is, taking the customer to a “safe sale” or collecting contact information through a form.
Keep in mind that this type of page is independent or separate from your official website. On the landing page you must include a very direct language to indicate the advantages of your product, it is best to include an explanatory video answering the most frequently asked questions, it includes many visual elements and of course, the button or form that will take you to the precise action you want to achieve.
7. Promote your course on specialized platforms
In addition to the resources mentioned above, you can also consider selling your courses through other platforms that will promote it for you. The benefit of using these portals is the “saving of time”, and investment of money in the launch.
Another interesting factor that you should consider is the scope you can have when using these tools, especially if you are starting to build your “personal brand”. The platforms that provide this service are Udemy , Tutellus , Coursera , among others.
These platforms obtain their income from the commissions they receive from the sale of each course. That is why, although they are a good marketing tool, I recommend that you inform yourself well of the percentage of payment they charge on the price you set for your courses, the terms and other general information that may be of interest to you.
Implementing these tips to sell virtual courses can take a while, even the results at the beginning will be modest but in the future you will have the income that reflects your commitment and the results of your sales strategy.