Are you looking to set your restaurant apart from the rest?
With over 1 million restaurants in the United States, it’s important that you make yours unique. This is so people don’t assume you’re another run of the mill establishment. Nowadays, delicious food isn’t enough, as people expect to get the best out of each establishment.
You’ll need to create a killer restaurant ambiance to allure people into your restaurant. Creating unique atmospheres makes you memorable and will entice more people to visit your establishment. A great ambiance also gives your restaurant a chance to go viral, bringing in more traffic in a short time.
It’s not as easy to create a killer ambiance though. You’ll need to know the secrets to create extraordinary atmospheres for your restaurant. Read on to learn all you can today!
1. Lighting Does You Good
The right lighting can go a long way in taking your restaurant atmosphere to the next level. The lighting in your restaurant can set the initial tone for your customers. The kind you’ll use will depend on several factors though.
The first is if your establishment will be open in the morning only. If this is the case, you often don’t need to install many fixtures to achieve the effect you want. If no natural light comes into your restaurant though, you’ll need to consider investing in different lights.
If you’re planning to open during regular hours (9 am to 10 pm), then you’ll definitely need lights to accommodate the later hours. Keep in mind that your lights shouldn’t be too harsh. It can strain the eyes of your customers as they enter your restaurant at night.
If you want soft, efficient lights, consider going for LED ones. They’re not as harsh, ensuring your customers enjoy their time in your establishment. They also consume less power, helping your restaurant cut costs on energy consumption.
2. Play the Right Music
Music will also help you create the best ambiance for your establishment. This prevents your restaurant from being too bland or boring. A silent restaurant is sure to make people feel awkward and uncomfortable.
That said, the music you pick must also go well with your establishment’s tone. This all comes down to the tempo of the music you want to play.
Slow music is a great choice if you want to encourage relaxation in your restaurant. Faster music can make people eat faster unconsciously. This is a great way to increase the turnover that your restaurant experiences on a regular basis.
Regardless, make sure that you don’t put the volume all the way up. This can annoy your customers, especially if they don’t like what they hear. This can cause them to leave without even ordering anything.
3. Color Up Your Establishment
Color is a big part of your restaurant’s ambiance. Unique blends of colors are the best way to set your business apart from other restaurants. A unique color profile can make you easily distinguishable for consumers.
What’s great is that color can even have a psychological impact on your customers. Using the right colors can make them feel even more relaxed than they already are. Some even increase their appetites, making them order more from your menu.
4. Cleanliness Goes a Long Way
What most people don’t realize is that cleanliness also has an impact on your ambiance. This is because keeping your restaurant clean allows customers to focus on the ambiance. Any sort of dirt will distract them and make them focus on it instead.
This is sure to send them running, as no sane person would want to dine in a dirty restaurant. It should apply to every area of your restaurant, including the hallways and the bathroom.
Doing this enhances the current ambiance of your restaurant. It’s also a great way to make sure no health hazards creep into your restaurant.
5. Train Your Staff to Fit Your Tone
The staff should also fit the tone of your restaurant. Having staff that goes against the tone you’re setting will ruin the ambiance.
When your staff goes along with the tone of your restaurant though, it will enhance the experience instead. It will engage the customers and will make them feel more immersed in the restaurant.
A good way to start is by having your staff dress in the proper attire. Their uniform should reflect the mood and aesthetic you’re going for. Formal attire for fine dining establishments and there are a variety of options if you’re going for gimmicky restaurants.
6. Give Your Customers Space
Space is as important in your business’s aesthetic as the food. Make sure that they have enough space to enjoy their meals and be comfortable when they have a group with them. Doing this ensures that they will be able to appreciate your establishment and not bump into other tables and people.
There’s nothing worse than to have to squeeze between tables so a person can get out. This kills their entire experience and can even leave a bad memory of your restaurant.
A great way to ensure they have enough space is by leaving big gaps between tables. You can also opt for booths if the theme you’re going for matches the idea.
7. Match Your Furniture With Your Tone
To tie out your restaurant’s ambiance, you’ll need to have the right furniture. This ensures that everything works within your restaurant and will also enhance the customer’s experience. To do this, you need to make sure that you get all the little things right.
One way to do this is by picking out your tableware. Standard table wear can be boring and is sure to pass by the customer’s eyes. Custom-made ones, even with only small alterations, work well enough to be eye-catching.
You should also consider the furniture you’ll use. Will it fit the aesthetic you’re going for? Even the light fixtures can be something that your customers take note of.
What’s great is that there is a huge selection of fixtures with different designs to choose from online. Check it out and take your pick to tie the interior together well.
Create Extraordinary Restaurant Ambiance
You can’t deny the importance of ambiance in a restaurant. Yours need not be bland and boring with these secrets in your mind. Enhance your restaurant ambiance and make it memorable today!
Do you want to learn more about interior design? Check out more of our guides to learn all you can!