When it comes to create an online store, one of the areas where bounce rates are the highest is at the checkout process. One of the reasons is the lack of payment options. In this article, I’ll provide you with seven popular payment methods for your eCommerce site. But firstly, to create multiple payment gateways, you need to have web hosting, an SSL certificate, and meet other PCI-DSS requirements.
Let’s get started.
1. Debit or Credit Card
One of the most widely use and most straightforward payment methods is by using Debit or Credit cards. They are a global payment solution where almost anyone around the world can utilize.
Debit and credit cards are relatively simple to use yet secure at the same time. The customer would just need to enter the card number, expiration date, and CVV. The CVV is introduce as a precautionary measure and helps detect fraud by comparing the customer details with the CVV number.
Debit cards are mainly used by customers who want to shop online within their financial limit, meaning that paying using a debit card means you pay with the money in your bank account. Whereas paying with a credit card means the amount you need to pay is billed, and the payment is made at the end of the billing period.
Credit cards also have processing fees, usually fixed percentages ranging from 1.5% to 3.5% per transaction.
2. Bank Transfer
Bank Transfer is a secure and reliable payment method. It adds extra assurance to customers that their funds will be safely transferred because each transaction needs to be authenticated and verified beforehand by the customer’s internet or mobile banking.
Once a customer chooses a bank transfer as the payment method, they’ll be redirected to their online banking portal. There, they’ll have to input their login credentials and then authorize the payment. Finally, the customer will get notified via email or text message that the transaction is complete.
PayPal is one of the most well-known and most used online payment methods out there. With over 277 million users, PayPal has an excellent reputation for reliability, ease of use, and security.
Websites that use PayPal as payment methods see an 82% higher conversion rate than sites that don’t have Paypal.
With PayPal, you can pay using your debit or credit cards, PayPal and Venmo. It works as a digital wallet where you can store money, so you constantly don’t have to key in your debit or credit card credentials.
PayPal also has processing fees sitting at around 2.9% to 4.4%, depending on the country you’re purchasing from.
4. Google Pay
Google Pay is another digital wallet that’s gaining popularity. Since most of their users already have their debit or credit card information saved to their Google accounts, it would make sense to provide Google Pay as a payment method to increase convenience when shopping online.
Google ensures an intuitive process, be it on mobile devices or desktop computers, and has excellent security and reliability. They also allow loyalty programs, gift cards, and deals for customers to use Google Pay more often.
Google Pay is also integrated with PayPal and Visa Checkout, so you can easily use the accounts there to purchase and vice versa.
While Square is mainly known for its in-person point-of-sale payment processing, they also have eCommerce payment options laid out. They have an online payment gateway that accepts many other payment methods included in this list – such as debit or credit cards and Google Pay.
Square’s processing fees are the same as Paypal, charging at 2.9% plus $0.30 for each transaction. They have also partnered with various eCommerce platforms like Wix, WooCommerce, and Magento, making Square easy to set up.
6. Mobile Payments
As more and more customers purchase products from their mobile devices, mobile payments have become a popular payment method due to their straightforward and simple setup. All a customer needs to do is download a payment gateway application and link it to their debit or credit card.
Mobile payments are more commonly used for mobile games, donation portals, social media networks, and mobile eCommerce applications.
While going cashless is an ongoing trend, many people, especially the older generation, still prefer using cash as the payment method. While cash doesn’t necessarily mean paying with cash, customers can also pay with their cards but need to do so in person when the delivery comes to their address.
This poses a few risks as there are no guarantees of an actual sale happening during the delivery process until the payment is made and theft.
Now you know the seven popular payment methods. All that’s left to do is for you to start integrating them into your online store. This will significantly improve convenience and conversion rates as customers are given more payment options to choose whichever they are already registered with.