7 Digital Marketing Ideas For Post COVID19 Period
Is your business lagging due to the COVID19 outbreak? Are you looking for ways to adapt to the post-pandemic situation and bring your business back to track? If yes, you have come to the right place. Below are the seven best digital marketing ideas every marketer should consider to stay ahead of the corona crisis-
If you want to get new customers, focus on the ones you already have. Besides creating Ad campaigns and services to target your customers’ new needs, you also need to issue refunds to those who had prepaid memberships.
As more and more people are spending time at their homes on social media, businesses can leverage PPC advertising to connect with their customers. The return on investment (ROI) on PPC Ads in many industries has increased.
Moreover, it is a great way to remind the audience that your business is alive, and you are all set to be an important part of the ‘new normal.’ Look for internet marketing services that can help you carry PPC advertising better.
As businesses start to reopen, one way to make people come in is by offering exclusive deals and promotions. You can advertise offers via promotional emails or social media platforms. These offers will help you bring in new customers while retaining the old ones.
This idea is especially good for the industries that have been affected adversely by the pandemic. You can offer freebies, discounts, or other cash saving options as incentives that entice the customers to invest in your business.
While PPC ads are a great way right now, focusing on Facebook Ads, LinkedIn, Google Ads, Twitter, etc., all at once won’t do anything good. Find out where the target audience is hanging out and pay attention to your PPC efforts on different social media channels.
SEO helps you generate organic traffic to your website. It is like your insurance policy for the next time; you might need to reduce your paid advertising campaign. The companies that were generating huge organic traffic before the crisis and continued investing in SEO didn’t see a drop off in the website investors, even after reducing their expenses on paid advertising. Check out SEO Wirral
You might have established your business goals before the COVID crisis. However, these goals might have changed over the last months. So, it’s time to review your goals and ensure that they are valid. While reviewing, you might need to add new goals.
Also, remember that if you make any changes to your business goals, update your goal conversions in Google Analytics too. This allows you to track everything accurately.
Post-COVID period, it is likely that the buyer persona for your business has changed. Their concerns, interests, or problems have been greatly affected by the pandemic. Thus, your target audience of today might not be the same as you had before the corona crisis.
Review and update the existing personas and discover new personas that you may not have discovered before. Talk to your Customer Service Team and Sales to get their feedback based on the conversation they have with customers or prospects.
These are some of the digital marketing ideas every marketer should consider to thrive in the post-corona period.