In the recent couple of decades, the human race has gone mobile. Smartphones were adopted in a very short span of time and have a huge influence on modern consumers. This huge mobile usage has led to an incredible increase in digital content consumption.
Whenever people want to buy something or try to get useful details or information about something, they search over the web. This is where business publications provide you with ample marketing opportunities.
Since local or national publications keep consumers in touch with businesses and brands, they are also known as the best source of useful information and details. That’s why businesses should contribute stories and news to business publications to gain massive exposure.
Here are some realistic ways your brand can be marketed uniquely with tailored business publications and the benefits are unmatched by other media channels.
- Audience Reach beyond Regional Boundaries
Business publications and magazines allow brands to reach a broader audience without beyond the regional boundaries. They are known as a powerful and engaging way to keep consumers’ interests while maintaining credibility even when they have moved abroad. For example, your business listing along with business news and press releases published in a renowned UK business directory can easily be read by people in other countries too that search for UK businesses. Business publications and digital media outlets allow business owners and marketers to share useful content or information with their prospects apart from their location.
- Brand Recognition and Credibility
Business publications and magazines are well-respected among a wide business audience. And when you publish content on them, your target audience can become familiar with your brand, and trust is elevated as well. Whenever they find your business or products somewhere else, they can quickly recognize and remember your brand. Getting featured in popular publications also builds brand loyalty. Advertisements published in larger publications and magazines are not viewed as ads but as recommendations from industry experts.
- Instant Exposure
Online business publications and magazines offer the ability to publish your stories and news instantly. Once your article is published successfully, it can be distributed instantly in front of a wider online audience. As a result, your brand can be marketed as fast as it can be. As news publications have huge readers across the globe, you can get your content in front of a wider audience.
- Boosts Reader Confidence
Fake news and stories are a common problem for modern consumers and internet users. They have made people cautious about content published online. But when people read stories and news published in popular local or national magazines as a source of information they need, they are more likely to trust your brand. For example, your audience will love to read and trust an article published in a popular business news UK publication rather than content published in a less-known business magazine. The readers will already trust the judgements of the publication’s editors and journalists and therefore find your mentioned brand more trustworthy.
- High Quality and Easily Consumable Content
Typically, business publications present high-quality content in different content forms like text, images, videos, and infographics, etc. This allows you to present your business brand in the best possible way. Furthermore, you can have more choices to promote your business in different content formats to make your content easy to consume for the target audience. As a result, they can read and consume your news effectively to engage with your brand on a greater level.
- Better Understanding of Readers
Two-way communication is one of the key elements of increased customer satisfaction. Articles or business stories published in digital magazines or publications are easily trackable. This allows you to track the engagement of readers and identify what topics they love to read and engage with. As a result, you can improve future publications to increase engagement in the best way possible. Tailored business publications are more engaged to market your business brand effectively and help you achieve better marketing outcomes.
Follow these 6 tips for better and more tailored brand marketing with guest contributions in renowned and trusted business publications and your business and brand shall grow and be more recognized.
Manuela Willbold – Online Media and PR Strategist
A passionate content writer, blogger and editor on various news magazines, Manuela also manages the PR for ClickDo and SeekaHost. She has taken a summer course at the London School of Journalism, a one-day course at the City of London University in writing for the web and is herself a course instructor at the SeekaHost University where she teaches SEO content writing.