6 Ways to Increase Conversion Rates with a Website Lightbox
One of the most effective methods for raising a website’s conversion rate is the use of pop-up windows. Website lightbox popups are being actively used by digital marketers to keep visitors on the page for longer, which lowers bounce rates, produces leads, boosts conversion, and ultimately speeds up sales. According to the Sumo survey, the average conversion rate for all popups is 3.09 percent. We’ll discuss what a lightbox is and some common instances in order to assist you in developing successful and compelling popups that convert to your website.
What is a lightbox pop-up?
A lightbox is a window overlay that comes over a webpage and dims and disables the remaining background while blocking some of the content. This makes sure that a website visitor can’t interact with other material unless they do anything, like click a button, fill out a popup or close it. A lightbox can show up anywhere on the screen, although it frequently appears in the middle.
How does a lightbox popup work?
Using the Lightbox pop-up strategically will determine its success rate. The pop-timing up’s and context are important so that it doesn’t come off as an interruption but rather enhance user experiences. The Lightbox pop-ups appear at the top of the page, grabbing visitors’ attention right away. Although it initially seems to be interfering with your use of the website, the relevant pop-up will nudge you in the direction of action. It promotes email subscriptions and increases user engagement.
A 10% conversion rate is typical for pop-up advertisements for sales discounts, free trials, free memberships, and coupon codes. Numerous studies and market studies have demonstrated how well-thought-out pop-ups may enhance conversions, create leads, and increase sales.
In general, lightbox popups are effective since they will enable you to:
- Optimize Check Out Process;
- Generate Extra Leads;
- Increase email subscribers;
- Increase Sales;
- Add Value Proposition;
How to use lightbox pop-up to increase conversion?
Let’s look at some helpful hints for maximizing conversion rates in a lightbox popup:
Use Them Appropriately
When the lightbox popup appears, your website visitors have two choices: either they may close it by clicking the cross icon, or they can perform the action that is listed inside the popup window. If your popup has a strong message, the visitors won’t be able to ignore it. The user experience can be ruined by excessive popup launching, though.
On mobile devices, a lightbox popup should only be used sparingly because Google may penalize you for making content inaccessible. On a mobile device, displaying a lightbox pop is most effective just after the first page loads.
Precise Design Preparation
The way you design a lightbox popup will have a significant impact on its effectiveness. You must carefully choose the lightbox popup templates for your project in order to produce a precise design by using photos and a complementary color scheme. Because a lightbox overlay obscures the rest of the website, choosing one is crucial. It is crucial because it makes it difficult for your guests to navigate. Use bold text and colors to make the popup’s content impactful, concise, and relevant. For instance, consider the picture below:
During the Christmas season, MyRume has developed a lightbox pop-up in which it offers its shipment date details by using succinct and powerful wording. One of the trickiest aspects is choosing the hue and opacity of your lightbox popup because if you choose a very dark or too light shade, the visitors won’t be able to tell which page they are on.
The Placement Of the Lightbox Pop Up
It’s time to discover how to use the lightbox pop-up if you don’t know where, when, or how to use it. The center of the screen is typically where the majority of lightbox pop-ups appear. There is no set rule for the location, so you will discover a diversity of styles on many websites.
If you’re still unsure which style to employ, test out a few to see which one complements your website the best, or just pay professionals to create the right lightbox popups for you.
The Closing Option For Lightbox Pop Up
A lightbox pop-up should be designed simply since it appears and interferes with users’ navigation, protecting the visitors’ experience.
Some lightbox popups are made with the closing choice being highly prominent, while others are made with it being virtually invisible. Both alternatives are, however, misused since they are harmful if they are too obvious and bothersome if they are too invisible. To ensure that users may simply leave the website whether they take action or not, the formula that works best is to have your closing choice relatively accessible. As an illustration, the concluding choice in the picture below is correctly chosen:
Timing Of Displaying Lightbox Pop Up
The lightbox pop-up launch timing is one of the worst errors that marketers make frequently. When a visitor is about to leave the website, that is the best time to open a lightbox pop-up. If you start using it as soon as visitors arrive at your website, it might irritate them and cause them to leave.
Visitors are being stopped in the middle of their navigation, which could be upsetting to them. There is only one method to protect your visitors’ emotions, and that is by providing them with value via a lightbox pop-up. For instance, consider the picture below:
As you can see, the business is promoting a $15 discount to draw in new clients.
Pop-ups that are launched at the right time with pertinent offers can keep people from leaving a page and increase the success rate of converting users into potential users. Utilizing lightbox pop-ups strategically can help grow your email list, increase conversion, and drive revenues.