Most companies now offer some type of loyalty scheme to their customers. While the way they are run may have changed over the years, they are still seen as a good perk by customers. However, getting more customers to sign up can be tricky, so here are six ways to grow your loyalty program membership.
1 Make it Easy to Join
Customers have a plethora of loyalty schemes that they can join, and you need to make yours stand out from the crowd.
Most people have limited time and don’t want to be jumping through hoops to sign up. For this reason, try to make signing up for the loyalty program as easy as possible.
You should also make getting any rewards easy as well. Customers won’t always want to go searching for them.
2 Sell the Benefits of the Scheme
It might not be obvious to your customers what your loyalty scheme offers or how to find it. To make it as easy as possible, showcase the benefits on your website and on social media.
Every time you add a new reward or start a new discount, let your customers know. They may not be aware that the scheme has discounts as well as other rewards.
3 Don’t make Rewards Hard to Get
In the past, some loyalty schemes offered points that converted into a monetary value. However, some schemes had such a low conversion that it could take customers months to build up enough to make a purchase.
Today, customers are savvier and avoid such hard-to-get schemes. Make your loyalty scheme easy when it comes to obtaining rewards.
4 Maintain Engagement
Highly engaged customers buy 90% more often. This means you need to be engaging with your customers to get them to purchase more products.
This doesn’t only mean those that have already signed up for loyalty programs, it also includes new customers.
5 Include Your Businesses Core Values
Customers are now looking at the core values of companies before they decide to make a purchase. This means that you need to show how your company deals with the environment and sustainability.
If you can offer sustainable rewards or environmental bonuses, then you will attract those with similar values.
6 Offer Exclusive
Although getting discounts and rewards are good if you want to make a big impact, try to offer exclusive rewards.
This could include invites to special events or shows that the customers might like. It may also include one-off experiences that you can’t find anywhere else.
These types of offers will generate a lot of interest, and draw customers to your loyalty program. However, you will need to keep offering these exclusives to keep those members.
Those were six ways to grow your loyalty program membership. The key takeaway is to ensure that you truly understand your target audience. If you try to think about what your customers want, then you have a much better idea of how to get more of them to sign up. Once word of mouth starts to take hold, you should see an increase in your membership numbers.
