Every stakeholder of your business, such as the customers, clients, investors, has something to say. All of their voices need to be heard, which gives birth to different types of public relations. Whether you have an in-house PR team or a PR company that manages your public relations, it’s essential to understand the various types of PR. To help you with your PR efforts, here are six types of PR that every business should know. Let’s take a look at them.
- Corporate and social responsibility PR
Corporate PR focuses on improving a business’s reputation for its social responsibility, ethics, environmental responsibility, community contribution, and charity work. It is highly related to helping out people and communities. Suppose you have just turned to fully renewable energy like solar energy from electricity or helped a community with a problem. In that case, you need corporate and social responsibility PR (CSR PR) to help you reach your work to your customers, clients, media, and investors. It helps to build a reliable and trustworthy brand image.
- Public Affairs Relations
Public affairs are also known as lobbying, consisting of convincing the government in different policies. Public affair PR helps promote a change in government policies, which can help many businesses do more business. That’s why it’s essential to build strong relationships with government officers and other organizations that play a crucial role in deciding government policies. Public affairs PR can help you to do that.
- Community relations
Although the media outlet is an essential medium for PR, it’s also necessary to use effective options by directly engaging with people and communities. Your own media channels like your blog can help you do community PR by publishing articles that help different communities. It’s also essential to keep the communication two-way. For example, while introducing a new product, getting community feedback is as important as promoting the benefits of your product to your target audience.
- Media relations
Media relations are the PR efforts taken by PR professionals to put businesses into the spotlight by sending press releases and pitching interviews to various media outlets. It enables the company to reach thousands of potential customers and target audiences.
Media outlets also need a steady stream of news to fill their pages. If you think your story is worthy of being put across media channels, you need to strengthen your media relations.
- Crisis management PR
Crisis management PR is done to handle different situations that put your business in a negative light. This type of PR helps to efficiently manage any PR crisis, reduce the damage made by the accusations, and helps to build a positive brand image. If you don’t want to face public wrath, it’s essential to hire a PR company to manage your PR before any crisis happens. Many companies make the terrible mistake of hiring a PR company much after the crisis, which can be risky and lethal for the brand image.
- Online and social media PR
Today, every business needs to have a solid online presence, mainly because billions of people use social media and the internet to communicate. Online PR can be a great way to share with your target audience, generate leads and build stronger relations.
Businesses can use online press releases and blog articles to publish their achievements and domain expertise to create a credible brand image. It is best to study different social media platforms where your target audience spends most of its time. Social media PR helps build a strong and positive business image by leveraging the internet and social media.
These were the types of public relations that every business should know. It’s essential to create a PR strategy that strategically plans the use of the different types of PR to build a positive and strong brand image for your business.