Creating interactive web designs isn’t a cup of tea for every designer.
As simple as it may sound, creating aesthetically pleasing, yet relevant web designs is all about finding the right balance, and it requires some definite tips that we’re about to talk about.
It doesn’t matter if your company is operating web design in Malaysia or worldwide, or you’re a solo designer, these tips should help you create some of the trendiest designs keeping the client’s context and preferences in mind.
Utilize the loading screen time
Understandably, the loading screen time is one of the biggest issues when it comes to web user experience.
You can create a stunning, user-centric website through the best designers in town, but if it takes more than a couple of seconds to load completely, apparently, there is no holding your visitors to leave and switch over to your competitors’.
It can be an opportunity at the same time. When you have your visitors glaring at the loading icon, why not put interactive animations to buy yourself an extra couple of seconds?
In short, create animations, or a short game to play, that shows off your brand personality allowing users to engage even before they are navigated to the website.
Sort information through animated scrolling
Another, one of the most common intuitive interactions users make.
If you think the user doesn’t like scrolling, and you shouldn’t either, then you’re wrong. There are various ways through which designers can utilize the scrolling animations including a sense of dynamism through the website.
Try to go for scrolling page transitions, parallax scrolling, or scroll-triggered animations to offers a classic experience when navigating up and down the website.
Break vertical movements through carousels and sliders
Using carousels, one of the best design trends now, has even moved beyond web designing and into social media space as well.
Carousels filter the onsite content into rotating chunks that users can move through. Something like, product or photography carousels.
Their rising popularity is mainly due to the users’ inclination towards swiping interactions in mobile apps. Also because, the old school vertical scrolling is tedious enough, hence, the horizontal scrolling gives the user a much needed breaks.
Moreover, horizontal scrolling allows designers to add more content and context in each section, without having users to technically leave a particular space.
This trend is greatly beneficial when designers want to fuse together product images, buyer personas, customer testimonials, and associated stuff.
Explode the navigation menu
Similar to swiping menu, hamburger menus are another top trend for mobile apps that has gradually made their way in the desktop experience as well.
Nevertheless, the navigation doesn’t need to be displayed at all times, users are smart enough.
Hence, hiding the menus give the web space ample space to adjust comfortably. At the same time, it is another strong opportunity to create an interactive web design.
As users have started to pull up the menu, designers are catering the need by making the navigation consume the entire screen. In doing so, you have the freedom to play with stylish animations, descriptive images, huge typography, you name it.
Replace forms with user questionnaires
Filling information in a website is one of the most troublesome experiences, goes without saying. Besides the tediousness, users are also critical of entering their information, mostly personal, for who knows what.
By empathizing without any effort, designers can make the experience feel more like getting-to-know-you Q&A session than filling the employment form at a job interview.
Realizing the importance of a friendly user experience, many websites are converting the onboarding process through interactive questionnaires. The questions are presented in a clear, personalized way using MCQs.
And putting these question one at a time alleviates the troublesome experience for the users and makes it more like a back and forth conversation occurring in a natural manner.
Stop ignoring micro-interactions
When we talk about animations in web design, the tiniest interactions are the less-is-more features.
As a designer, if you want the animations to act as a feedback (whether the user has selected the right answer, or can/can’t interact with), then this feedback is act as a makeshift difference maker at the subconscious level.
Albeit, let’s be careful of the fact that too many, or too inclusive, animations can also cause distractions overstating the purpose.
Hence, pulling micro-interactions into play! Micro-interactions are a broad category that details all the little ways by which a user might interact with the page.
Few best examples include closing out of a window, floating over something, clicking icons like add to cart, notification bells, bookmark buttons, star ratings, etc.
While some popular styles for animating micro-interactions include turning a button green, converting an icon into a checkmark, or an innocent small shockwave indicating a click done.