6 Tips to Improve Your Local SEO Rankings

Local SEO is important to small businesses that operate regionally instead of at the national level. Although national SEO concentrates more on ranking searches countrywide, authority link building service local SEO focuses on appearing on search engine result pages (SERPs) in specific locations.

This approach depends on advertising your services, products, and brands to local customers and leads. Optimizing your SEO means more conversions, leads, and traffic since the strategy is relevant to your local clients.

Consider this strategy a way of helping you effectively compete against bigger national brands, which have a few resources to spend.

By concentrating on specific SEO to-dos, you may neutralize the benefit of bigger brands, which routinely optimize for broader keywords and depend on brand recognition rather than value propositions so as to bring in the traffic.

So if you are looking to improve your local SEO rankings, there are tips you can consider. Some of these tips include:

1.      Use Scheme Markup

If you are a beginner, don’t worry. It is not as complex as you think. Basically, Schema is an initiative launched by Yandex, Bing, Yahoo, and Google in June 2011 to help every search engine spider recognize content on a website and categorize them accordingly.

As you scroll through the SERPs on Google, you will notice that the results have a page’s description, URL, and title.

Anything in addition to description, title, and URL is a result of Schema markup benefits. Search engines, including Google, introduce several ways of featuring Schema-marked content.

2.      Build a GMB (Google My Business) Listing

Among the first steps to consider if you are looking to rank in a local search is setting up a GMB listing. GMB listing is a modern way of getting listed on yellow pages.

Another benefit of GMB listing is that it helps to rank. According to experts, Google My Business listing is the number determining factor in local SEO.

Setting up your GMB listing is not a difficult thing to achieve. But you will have to make sure you complete your profile.

Google will provide you with a visual which shows how complete your GMB profile is. Ensure to get that metric to 100% by completing every field.

Afterward, list your services, products, and secondary business category. Google may ask you specifically the main category from a list of options.

Once you have this done, you may choose a secondary category that most businesses fail to do.

Voice search is gaining more popularity every day. As a matter of fact, more than 78% of individuals owning smart speakers carry out local searches every week.

In addition, about 50% of users conduct voice searches on their smart devices every day to look for information about a small business within their location.

You have to adjust your SEO strategies for how individuals may ask verbally, similar to how you do it when optimizing keywords on your web page.

For instance, your clients would rather carry out a voice search with some long-tail key phrases than consider traditional questions. This means you will need to accommodate conversation tone and adjust SERPs.

4.      Create Local Content

It is necessary to create city-wise landing pages. Being unique will be enough. In order to achieve this, you will need to be local.

So creating city-specific and high optimized landing pages is important for the success of all your local SEO campaigns.

According to Rater’s Guideline, there must be two main parts of the content on a landing page. These include supporting content and main content.

Supporting content must concentrate on the targeted area, whereas main content needs to discuss the features and benefits of services or products you provide.

5.      Collect a lot of Customer Reviews

Review signals play an important in snack pack and local search ranking. So, what is Google snack pack? According to experts, it is one of the top three map business listings that appear in several Google search results.

Unlike organic results, the snack pack box appears on the first page and usually has an inner order for local businesses. The best way to make snack boxes more effective is to gather customer reviews.

Having a lot of authentic reviews, especially positive ones, will also work wonders to enhance visibility in local searches and improve your reputation.

It is a known fact that great link-building strategies are important for successful SEO campaigns. So link building should as well be a priority when doing local SEO.

Unfortunately, earning and building organic links take more time. That means you will require a sense of authority through content so as to have content you can publish and influencers you trust.

The Bottom Line!

Local SEO focuses on improving your businesses’ visibility online and standing out from all your competitors. You may achieve this by optimizing your site with the correct keywords, encouraging more positive reviews, using geofencing, creating a free GMB profile, and having backlinking strategies, just to name a few.