6 Tips for Designing a Website for Your Startup

You want your startup to stand out. After all, that’s the point, isn’t it? If you don’t stand out, it likely won’t get off the ground – or it won’t get off the ground quickly, at least. Your website design is one of the easiest ways to make your brand stand out, so why wait? Get that website started today! Here are 6 essential tips for designing a website for your startup. 

Mobile Optimization

Just because you work on a desktop or a laptop doesn’t mean that everyone viewing your site will be. Optimizing the way your website looks so that it is easy to use on mobile is one of the most important features today. Here, you want to make sure that anyone who is checking your site on their mobile device will still be able to use it. 

More than that, you have to make sure that your website looks good on a smaller screen, with the special way that things are arranged to fit onto the phone’s screen. Mobile optimization can save you a lot of customers and, when done right, draw people to your brand.

Clean Navigation

Whether your customers are using a desktop or a mobile device, they’ll have to find their way around. Clean navigation is essential when you want customers to be able to find your products, services, and information about your company. 

Make it easy for them to find what they’re looking for by using a simple menu with sensible page names and options. By assuming that the person using your website knows nothing about it, you can give them clear indicators of where to go. 


Your website has to be easy to use in addition to being easy to navigate. If you are selling a product or service, make sure that you’re using the easiest and quickest checkout methods and simple, easy-to-understand layouts and instructions. 

After all, if no one can figure out how to purchase your product, they’ll find something else to purchase elsewhere.


Making your website easy to read for everyone is a challenge, but it’s essential. You need to take into account different screen sizes, devices, and settings to create a readable website that everyone can enjoy. Consider cooler colors that reduce eye strain and text that is large enough to read easily. 


Interactivity sets websites apart. While a standard site with a simple format is still great and generates interest well, an interactive website will blow your users away. 

One of the best ways to include interactivity on your website is to use scrolling effects. While these aren’t exactly easy to pull off if you aren’t a professional web designer, making the website change each time the user scrolls is a great way to generate interest. You can change color schemes, tweak the layout each time, or use other methods to make your product stand out. 

Choose an interactivity feature or level that you can pull off, but displays your website perfectly.

Logos and Colors

Your logo and color scheme needs to be easy on the eyes but instantly recognizable. If your business needs a logo, you should choose something simple, recognizable, and effective at conveying your message. There are tons of resources online that can help you lock down the perfect logo. 

Once you’ve chosen a color scheme to support that logo, you can represent it throughout your website to tie everything together.


Unsure where to start? If you are confused or don’t know how to even begin developing your website, try hiring a professional web design or development firm. This Black-owned SEO company, for example, is always looking for new clients to share their experience and services with.