6 Steps to Building Your Social Media Following

Social media is a great way for businesses to communicate with their current customers and potential new ones. With social media platforms like Facebook, Twitter, LinkedIn, and Instagram, it has never been easier to share content that you think will be of interest to your followers. However, growing on social media can be challenging without the right strategy in place. This blog post is going to highlight 6 steps that are essential when building your following on social media networks.

1) Define your target audience

When you know your target audience, you can determine the best way to communicate with them on social media.

For example, if your product or service caters to women aged 18-35, then it makes sense that Instagram would be a good platform for sharing content because of its photo-based nature.

In contrast, LinkedIn may not be as good of a platform for your target audience because it has more text-based posts and is primarily used by professionals.

2) Create a content strategy

Once you know your target audience and where they like to interact on social media, it’s important to create a content strategy that will drive them to take action.

A content strategy is made up of the types of posts you make, when to post them, and where you share your content.

An example would be sharing informative blog posts on LinkedIn at noon every day Monday through Friday because this is consistent with how professionals use that platform during work hours.

Another example, if you’re trying to get people interested in signing up for your gym membership, then creating Instagram posts with before and after pictures of users would be an effective way to get them interested in what you have to offer.

In addition, perhaps it makes sense for Facebook or Instagram to host videos that show the behind-the-scenes of your company or photos that share customer testimonials.

Having these consistent elements in place will help you develop a loyal following over time.

3) Develop a posting schedule for each channel 

This is a key step that many people forget to do when building their following.

Having a schedule for each platform makes it easier to share content on social media because you’re not always thinking about what’s going to be posted next. Instead, you can focus all of your energy on creating great quality posts.

An example of a posting schedule would be as follows:

Monday – share your top blog post from the week on LinkedIn

Wednesday – feature an influential client or business partner by sharing their story with your audience on Facebook

Friday – host a Q&A session using Twitter and ask followers to send you questions they have for topic experts in exchange for a chance to win a prize.

4) Build relationships with influencers and other brands in your industry to cross-promote content 

One of the best ways to grow your following is partnering with related brands and influencers in your industry.

When you can develop a relationship where both parties agree to share each other’s content on social media channels, this is an effective way for everyone involved to gain new followers.

The more people who follow you and your business, the more likely it is that you’ll be able to grow your following over time.

For example, suppose you’re a small hotel in Canada and reach out to an influencer who has 100k Instagram followers about doing a joint post where both of you tag each other. In that case, there’s potential for everyone involved (the two brands as well as the influencer) to grow their following.

It’s important that you don’t ask for something in return immediately, but instead let them know what you’re willing to do first (tag each other on Instagram or share content on social media).

This is a great way of developing relationships with key players in your industry over time.

5) Understand Banned Hashtags

If you’re using hashtags on social media, then it’s important to understand that not all of them are created equal, and some are even banned on social platforms.

Banned hashtags are hashtags that have been used so many times on social media to the point where they don’t bring up relevant results anymore.

These hashtags will simply waste your time and could potentially hurt you when it comes to building a following.

It’s important to use relevant hashtags so that people who are searching for related topics can find what they’re looking for when browsing their feed.

An example of this is using #coffee in an Instagram post about starting a new business.

If you use a banned hashtag, then it’s possible that your post won’t show up in the searches of users who are interested in coffee and might even get removed by Instagram for using a prohibited #hashtag.

When developing hashtags on social media to use with posts or Tweets, make sure they’re relevant to your industry to avoid losing followers by using banned hashtags.

The more relevant hashtags are to what you’re posting, the greater chance there is for it to be found in searches and shared with people who might not otherwise see it.

Remember to pay attention to hashtags when planning out your social media strategy to avoid making the same mistake of using a banded one. Click here to learn more about a list of banned hashtags.

6) Measure the success of your social media campaign by tracking metrics such as impressions, click-throughs, and engagement rate

It’s important to measure your social media campaign’s success to adjust what you’re doing if it isn’t working.

There are many free tools that allow you to track how well your content is shared and who has seen it so that you can adapt accordingly moving forward.

For example, Google Analytics allows for easy tracking of social media traffic to your website so that you can see what’s working and what isn’t.

If something is not being received well, then it might be time to adapt or try a different type of post on the same platform.

While tracking metrics takes some extra work, doing this will allow for better decision-making in the long run.

In conclusion,

In conclusion, it’s essential to know how to grow your social media following to get more exposure online.

One of the easiest ways is by engaging with influencers who are already established on these platforms because they have an extensive reach that you can tap into if done correctly.

Additionally, pay attention to banded hashtags and metrics so that you can make better decisions about what you post moving forward.

By following these steps, your social media marketing campaign will grow in no time!