Do you know anyone who owns a business website or don’t want to drive organic traffic on it? The answer must be a big ‘NO.’ Every business owner wishes to get more and more traffic on their sites and rank higher on search engines, especially on Google. We all know that the ongoing pandemic has brought havoc in everyone’s life globally, especially in developing and underdeveloped countries. Many peoples have lost their jobs along with their loved ones due to deadly novel coronavirus disease.
However, there’s a saying that if one door closes, another one opens. Similarly, the Covid-19 has forced many people to start an online business, and it is when people realize what they were missing. As a result, we’ve seen a massive rise in the number of new websites during 2020. But, unfortunately, most of them are still far away from Google’s first page. Reason? Lack of SEO effective practices.
It’s time to learn SEO tricks that drive organic traffic to your business site. If you don’t have time, start googling best SEO specialists along with other design-related assistance, like logo design services and web development help. The more flawless your logo and web design is, the easier it becomes to implement best SEO practices.
Always remember that it’s SEO that can rank your site higher on the search engine results page (SERP). Ranking higher on Google’s first page is the only way to get organic traffic. So, here we share some tricks that will help you improve your website ranking.
Install WordPress Plugin
The first thing you to do to improve your SEO is to install a WordPress plugin. Try Yoast, All in One SEO (AIO SEO), or SEOPressor to supercharge your SEO. It will help you get an instant review from Google and discover whether the keywords are correctly placed in your content, images are properly tagged, or readability rating is good or not. Besides, it will also help you find out how you will appear in SERPs and whether your focused keyword is included in the title, meta title, and meta title description.
If you want professionals to do it for you, team up with one of the reliable SEO experts. In this way, you will get SEO experts on board and rank your site rapidly. Now the question is how to find SEO experts? Don’t worry, as there are many platforms out there offering SEO services along with other branding services, such as logo design services, app development, etc.
Optimize Images Using Alt Text
Do you know that Google considers images while analyzing and indexing your content? In fact, it’s one of the key elements that Google looks into while ranking any site. However, we all know that computer only reads words. So, it’s essential to make sure that all the images you are uploading have alternative tags. For instance, if you’re a design agency, give your image a name, like logo design services, instead of using a standard file name. If you consistently apply this trick, you will see improvement in your site ranking.
Don’t Repeat Content
Another significant aspect that you need to take care of is ensuring that all pages of your website have unique content. If you duplicate the content on landing pages, Google will penalize you and lower your ranking. For instance, don’t use the same description on ‘embossed business cards’ and ‘gold foil business cards’ pages. If you do so, it will make a bad impression.
Use Tags and Categories Smartly
The best to organize the related posts is to use tags and categories strategically. It helps readers to find the content they are looking for. You can ignore tags, but categories must be filled in WordPress. However, there’s a slight difference in tags and categories. For example, if you’re providing branding services and using keywords like best SEO services and logo design services in USA, your categories might be ‘SEO services’ and ‘logo design services,’ and tags would be ‘best’ and ‘USA.’
Invest in Reliable Hosting Service
If your website is not performing well, you can’t enter into Google’s radar, and if the search engine doesn’t find you, it’ll never index your homepage and landing pages. So, it’s essential to take a wise decision while investing in a hosting provider. Bluehost is a good option as WordPress recommends it.
Keep Permalinks Short
The study has revealed that using the number in the title encourages readers to open and read your article. However, it’s a wrong move to use a number in permalinks as it can make your slug less effective. For instance, if your blog title is ‘5 Design Trends That You Don’t Want to Miss in 2021,’ shorten your permalink to ‘design-trends-that-you-don’t-want-to-miss.’ Don’t forget to use hyphens in your permalinks. Remember: never use underscore in place of the hyphen as underscores are used to extend words. If you do this, it’ll confuse the bots and create hurdles in the ranking process.
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