6 Secrets For More Effective Marketing

Whether you own a small business or a thriving corporation, marketing your brand well is critical to hitting sales goals. Doing so may seem like a tall order, but solid marketing campaigns are easier to build than you probably think. A few ideas are emerging as clear standouts. Here are six secrets for more effective marketing strategies.

1. Publish Powerful Content

One potent way to bring in potential customers is by publishing memorable content. The long-form content found on blogs is not only engaging on an intellectual level; it lends itself well to search engine optimization (SEO) strategies. SEO increases organic lead traffic by changing websites in ways that will increase their ranking in search engines. Specific keywords get pages ranked higher in search algorithms. Even better, having high-quality links to other sites in your content is a powerful way to boost this effect. Find a search marketing company that leverages these strategies to generate more engagement.

2. Build a Memorable Website

The initial draw for new customers will probably be your landing page. Your company’s website is the customer’s first point of contact and gives them their first intuitive impression. Fortunately, there’s a science to building the optimal website. For example, text layout in an “F-pattern” has been shown to increase readability. The color scheme also plays a role in audience perception. Some colors (such as black) convey a sense of power and legitimacy. Remember to test your website and certify that e-commerce functions smoothly, even in mobile format. Keep all of these factors in mind when crafting your landing page.

3. Research Your Market

Market research is considered the fundamental first step in any marketing strategy. That’s probably why it’s still so commonly overlooked. Market research should never be something you do once and forget. It has to be performed regularly to assess changes in the mood and culture of your target demographic that can impact your choice of offerings. Try sending surveys along with the follow-up emails you might send after a customer makes a purchase. It’s also beneficial to keep an eye on the general purchasing demographics of your niche to keep on top of shifting expectations. Knowing customers well is how you serve them well.

4. Utilize Email and SMS Marketing

As profitable as long-form content can be, the economics of outreach continues to make email and text marketing incredibly efficient. Research company Statista found that the return on investment (ROI) for email marketing is $36 for every dollar spent. Emails can be written for little cost and mass mailed to customers. SMS marketing is even more intuitive since the number of people with mobile devices is increasing. Now, mobile accounts for 60% of digital ad spending. Consider making these tactics part of your broader strategy.

5. Prioritize Social Media Strategies

Social media marketing is effective for many of the same reasons that hold for email and SMS channels. There is little cost involved compared to the number of customers you can reach. Focusing marketing efforts on social media also allows you to tailor your channels to consumer expectations. A classic multichannel marketing approach sends a single message via multiple channels to maximize reach. An omnichannel strategy deliberately matches the message with the medium, such as posting a video of a product on YouTube while sending a promo code via Twitter. Determine which would serve your campaign’s needs best.

6. Integrate Analytics to Track Progress

The lynchpin of any successful marketing campaign is knowledge. High-quality business analytics will help you measure the success of your tactics qualitatively and objectively. Monitoring consumer interaction on your websites is an excellent first step. Learning how engagement levels change with time will give valuable insights into brand impact. Tracking revenue and leads lets you know what’s working and lagging. In an age of big data, numbers are necessary for success.

Good marketing campaigns result from knowing what your brand does best and then communicating it to the public. Keep these strategies in mind when you plan your next extensive campaign.