Are the following questions circulating in your mind?
“Can SEO really work for my business?”
“Does SEO bring revenue?”
“Is SEO a waste of money?”
Don’t worry, we can help.
To answer shortly, SEO is criminally underrated in the business world. Furthermore, most business owners lack knowledge about the benefits of SEO. Are you one among them? Then here are the reasons why you must invest in SEO.
1. Search Engines Are the Primary Source for Brand Research
Datareportal’s 2024 Global Statshot Report states that Search Engines are the primary channel customers use to research brands, with 51.3% of them using it.
In simple terms, if you don’t appear in the search results, your target audience won’t find you.
Your potential clients are actively searching for services like yours, and SEO ensures you’re front and centre when they do.
It’s like having a digital billboard that appears exactly when someone needs your product or service. Hence, it’s high time you partnered with an SEO company in Kerala.
2. Builds Trust & Authority Online
Search engines like Google always strive to reward the quality content a business provides. By quality content, we mean original and value-packed content written by people with broad expertise.
When it comes to Google, they have a quality rating framework called “E-E-A-T”, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Earlier it was E-A-T and an additional E was added in 2022 after the Internet witnessed the inflow of generic AI content.
Basically speaking, if a business ensures their information on the website aligns with the E-E-A-T framework, they are trustable and authoritative from the user’s and Google’s perspective.
Here is an overview of E-E-A-T:
- Experience: Google values first-hand experience more than ever. When you share genuine, lived experiences of solving customer problems, you’re proving your worth and making the content trustable. Think of it as bringing your real-world achievements to the digital forefront. For example, writing a smartphone’s review after actually using it.
- Expertise: This means deep knowledge in your field and creating content that goes beyond surface-level information. For example, in-depth insights, case studies, and detailed explanations. This, altogether, can enforce your expertise.
- Authoritativeness: This refers to building and enhancing your online reputation. This involves:
- Getting mentioned by other reputable websites
- Securing quality backlinks from industry leaders
- Having team members with recognized credentials
- Consistently producing high-quality, informative content
- Placing author bio of experts for the blog
- Trustworthiness: This cornerstone of your online presence. This includes:
- Genuine and transparent business practices
- Clear contact information
- Protected website (HTTPS)
- Authentic customer reviews and testimonials
- Consistent and accurate information across all platforms
- Information of the author who wrote the blog
3. Helps to Stand Out From Generic AI Content
As you know, AI-generated content is flooding the internet nowadays. Generic, mass-produced content is everywhere, but strategic SEO allows you to create unique, valuable content that truly resonates with your audience. It’s actually a must to write such content to rank above your competitors.
For instance, here is what Google has to say about AI content:
“Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.”
And this doesn’t mean, you can’t use AI. “However content is produced, those seeking success in Google Search should be looking to produce original, high-quality, people-first content demonstrating qualities E-E-A-T.” says Google.
So, since search engines require you to deliver top-quality content, you are compelled to do so, allowing you to stand out from the generic AI content.
4. Makes Websites Easy to Use
SEO isn’t just about keywords. Creating an exceptional user experience is vital as well.
Here is the deal:
When you optimize your website, you’re essentially redesigning it to be more intuitive, faster, and more navigable.
This translates to:
- Improved site speed
- Mobile responsiveness
- Clear, logical site structure
- Easy-to-understand navigation
As Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.” SEO conforms to this philosophy by ensuring your website is both beautiful as well as functional.
5. Brings More Website Visitors and Conversions
When you do SEO the right way, you will increase visibility on the one hand. On the other, you create a long-term pipeline of potential customers.
Here is the kicker:
These aren’t just random visitors. They’re people actively searching for solutions you provide. And because they’ve found you through targeted search, they’re more likely to convert.
For example, let’s say you are a Digital Marketing company and you have optimised your website and content for the keyword “best Digital marketing agency in Kerala”. Who do you think enters this particular keyword on Google? Obviously, business owners who want digital marketing services, right?
So, if you appear on top for this keyword, whoever enters your website is likely to be quality leads who could be converted.
6. Fetches Massive Results in the Long Term
Unlike paid advertising that stops the moment you stop paying, SEO is a long-term investment with compounding returns. The content you optimize today continues to work for you months and even years down the line. It’s similar to planting a tree—initial effort yields exponential benefits over time. As you consistently improve and update your content, your search rankings grow stronger, creating a self-reinforcing cycle of visibility and credibility.
SEO might take time to show the results, but the wait is worth it.
Final Words
We hope that now you are aware of the power SEO can infuse for your business. Here is a recap–search engines are the primary source of brand research, SEO builds trust and authority by following the EEAT framework, it helps you to stand out from generic content, it makes your website easy to navigate, it brings more customers to your website and it helps you in the long term.
So, don’t miss out on SEO. It would be a grave mistake you do to your business.
