6 Proven Ways to Attract More Medical Patients to Your Clinic
You’ve started a new clinic and things aren’t picking up as fast as you thought.
New medical patients aren’t coming in, and you’re not sure how you can improve your medical practice.
Don’t worry, every new practitioner has been there. Building a strong practice doesn’t happen overnight.
However, with the help of the strategies below, you’ll be attracting new patients to your clinic in no time!
1. Understand What Your Patients Are Looking For
The first thing you need to consider is what your patients expect from you. Identify your target audience and demographic, and make a detailed outline of what you think they want.
This will, of course, depend on your niche. For example, a psychiatrist’s patients would want and expect very different things than the medical patients of a dentist.
2. Manage Your Reputation
Reputation management is one of the most important things you can do for your brand in the digital age. Do not underestimate the influence of a few bad reviews.
A poor Google rating can hold clients back from giving your practice a chance. However, hiding bad reviews isn’t the answer either. Instead, opt to monitor your reviews, and respond to them in a way that reassures anyone reading them.
3. Improve Your Branding & Your Online Voice
If you haven’t already, you need to take your medical practice online. This involves the basics like having an accessible website, as well as actively marketing your brand in spaces where it’s appropriate.
Don’t forget to optimize your healthcare website for a good mobile experience as well. Most people browse the internet through their mobile phones, and not having a user-friendly website is discouraging to any potential client.
4. Optimize for Local SEO
In addition to having a good website, you also need to optimize it for local SEO.
This is especially true for small practitioners who work in specific locations.
For example, if you are an orthodontist in Las Angeles, your website needs to indicate that that’s where you practice. This will help you reach potential clients looking for an orthodontist in Las Angeles.
5. Create a Strong Referral Program
Referral programs are a great way to get more patients to your clinic while retaining the clients you have. Make sure you find one that works for your practice and clients.
6. Offer a Free Service
Who doesn’t love getting something for free?
Of course, as a medical practitioner, you might be reluctant to lend your expertise without monetary payment. However, consider this an investment worth looking into.
When you offer a free service, you encourage more patients to visit your clinic. Once you have them there, they are more likely to look into the other services you have to offer.
Attracting New Medical Patients Does Not Have to Be Hard
With a bit of patience, dedication, and consistency, you’ll soon have new medical patients knocking at your door. Be sure to put in as much effort to retain them, as you did to get them.
Like this article? Share it with a fellow medical practitioner, and help them grow their practice!